Product Marketing Manager

About Sycle

Sycle is a market-leading global SaaS company with the mission of facilitating the delivery of better hearing to the world. Founded in 2001, we have grown to be the leading practice management solution for audiology (hearing care) providers, with more than 65% market share. The Sycle practice management solution frees up valuable time so our customers can grow their businesses through delivering high quality patient care and exceptional services that delight their customers. Small hearing care practices and some of the largest retailers utilize our software in 13 countries worldwide.

The Sycle team is 120 strong. We are headquartered in Lone Tree, Colorado with offices in Alabama and Vancouver, and a large remote workforce. We are always on the lookout for exceptional talent to help us build and deliver market-leading tools that make a difference for our customers. Check out our job listings and apply!

Job Summary 

This exciting new role for Sycle focuses on creating powerful product marketing strategies that drive customer demand, engagement, and retention. This role is the glue that binds our product strategy and go-to-market plans, connecting with the market for launch success. It’s a great fit for someone with broad experience in many aspects of product marketing that wants to build this function from the ground up and demonstrate its value.

You know our competitors like the back of your hand. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of powerful positioning.

Collaboration is critical in this role, especially the partnership with demand generation, product management, and sales. An important skill will be to work with these teams to define our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. 

Key Responsibilities 

• Market intelligence: be the expert on our buyers, including who they are, how they buy, and their key buying criteria 
• Competitive landscape: be an expert on our competition and how they are positioned from a marketing perspective
• Value proposition development: work closely with the product management team to shape value and benefits at the requirements stage for use in feedback sessions and customer presentations
• Collaboration:  partner with product management and sales to develop product positioning and messaging that resonates with our target buyer personas
• Buyer’s process: where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Sales channel enablement: understand and support our sales channels, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and recommend how and when to use it
• Operations enablement: provide education for the training, documentation, and customer experience/support teams on positioning/messaging to ensure alignment across all customer touchpoints
• Retention marketing strategy: take the reins on our Customer Connection marketing strategy in alignment with the company’s retention team
• Demand generation partnership: develop plans and programs to support the retention of existing customers and the acquisition of new customers 
• Launches: help plan the launches of net-new products and releases of existing products, working closely with the senior program manager
• Content development: act as the primary thought leader for new content

Essential Traits 

• Curiosity - true interest in continual learning  and understanding market trends, customer needs, and competitor products
• Customer-centric mindset - thinks like the customer, always considering how a product solves problems or delivers value from the user’s perspective
• Strategic thinking - sees the bigger picture and anticipates trends and shifts in the market
• Attention to detail - understands the nuances of the product and market and manages project details for flawless execution
• Adaptability -  pivots quickly as markets change, customer preferences shift, and products evolve
• Influence and persuasion - rallies cross-functional teams behind a shared vision and gets buy-in for key initiatives
• Analytical mindset - relies on data to make decisions, making adjustments as needed based on analysis. Experience building systems that track data.

Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience:

• 5+