[US-HQ] Retail Product Development Manager
HelloFreshAbout the role
<p><strong>Retail Product Development Manager</strong></p> <p><span style="text-decoration: underline;"><em><strong>This role is hybrid to; NYC, Chicago, IL or Boulder, CO HelloFresh Headquarters</strong></em></span></p> <p>In addition to our core direct-to-consumer business, Factor_ has more recently expanded into the retail channel, making our meals available for purchase at brick-and-mortar stores. We are seeking a strategic, data-driven, and highly collaborative Retail Product Development Manager to own Factor_’s Retail Prepared Meals and adjacent food and beverage categories to support growth in this channel. In this pivotal role, you will champion the end-to-end retail product lifecycle—from driving overarching category strategy and formulation management to leading packaging design and continuous portfolio optimization. Acting as the ultimate product expert and a crucial cross-functional linchpin, you will partner seamlessly with Sales, Operations, DTC Product, and Nutrition teams to bridge deep consumer insights with specific retailer needs. Your core objective is to engineer a winning, scalable retail portfolio that commands attention on the shelf, drives exceptional sales velocity for our partners, and builds enduring brand loyalty through relentless, customer-centric innovation.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li><strong>Retail Product Strategy -</strong> Develop a winning retail prepared meals range consisting of core year-round SKUs, seasonal skus and may include the development of exclusive retailer ranges. Identify opportunities for expansion into adjacent categories based on retailer needs, white space and consumer research, as well as products available in our portfolio or ripe for development.</li> <li><strong>Portfolio Lifecycle Management -</strong> Evaluate existing meals, conduct sales performance reviews, leverage online ratings and commentary as well as market trends to optimize our product portfolio by retailer. </li> <li><strong>Formulation & Spec Management -</strong> Ensure the retail product range can consistently be offered to retail partners by planning for necessary formulation, ingredient, and packaging changes, owning the spec creation and management process. </li> <li><strong>Packaging Design -</strong> Own packaging design for retail products, ensuring alignment with the broader F_ brand and packaging creative guidelines, meeting retailer compliance standards and functionality and appeal on shelf. </li> <li><strong>Sales Support - </strong>Support sales and review meetings with retailers as the product expert, sharing performance insights, industry trends, and product strategy and development opportunities.</li> &
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