VP, Digital Transformation Consulting

Job Description

Job Summary

The VP, Digital Transformation Consulting, reports into the SVP of CX & Digital Transformation, and will serve as a principal consultant in overseeing digital transformation consulting projects that deliver client business growth.

You will be responsible for the strategy and delivery of digital transformation consulting projects tailored to the unique needs of our clients. As a strategic leader, you will be the vital link between their business goals and the client’s owned technologies, data, and customer experience strategies required to effect transformative change.

In this capacity, you will assume a pivotal role in guiding existing clients toward success. This will be achieved by harnessing the latest customer experience and digital strategies, centered on the pillars of people, processes, and platforms. Your expertise will be applied as a Principle Consultant working across complex or matrixed transformation activities, responsible for guiding and delivering on all aspects of the consulting engagement. In this role you will lend experience related to technology systems, digital maturity advancement, marketing platforms implementation, systems integration, and open operating systems. You’ll be supported by consulting team members as well as your SVP and EVP for the capability area. The consulting team also works closely with dedicated PMs from our program management organization (PMO).

In addition to active client support, you contribute to efforts to win business in the Consulting and Digital Transformation spaces, via strategic thinking, category insights, opportunity identification, proposed solutions, proposal content and participating in client meetings or pitch presentations.

Your combined contribution will be instrumental in shaping our capabilities and client delivery towards digital excellence and customer-centricity. You will enjoy this role if you are passionate about helping businesses plan, build and sustain orchestrated customer and digital experiences leveraging the latest strategies, data solutions, and technologies to maximize business growth while navigating the latest changes in the space.

What You’ll Do

75% Services Delivery

• Defines project plan, detail for associated activities, and strategy
• Ownership of project delivery and related client success, including deliverable creation and finalization, with contributing support from additional team members
• Defines customer and MarTech platform strategies and solutions across marketing, sales, and service
• Offers expert guidance to business stakeholders on customer strategy, digital strategy and transformation to address their challenges and opportunities
• Analyzes and understand the client’s Marketing and Advertising Technology maturity and needs from a people/process/system perspective
• Aligns digital strategies and transformation efforts with the organization's broader goals and vision
• Drives strategy for omnichannel orchestrated experiences leveraging industry-leading marketing automation platforms and closely connected technologies (CDP, CRM, analytics, etc.)
• Helps clients plan and implement strategic roadmaps that grow digital maturity and align with organizational objectives
• Support the research and development of customer strategy artifacts such as customer personas, and first party data segmentation
• Contributes to the management of customer lifecycle campaigns in channels like email / SMS / loyalty program and development of customer-based content marketing
• Adjusts based on evolving technologies and market conditions, making necessary adaptations to strategies and transformation plans
• Helps build next-generation marketing teams and capabilities at Brands that seek to modernize their marketing operations, talent mix, and technology stacks
• Helps guide the recommendations of others, whether direct reports or supporting account resources
• Collaborates with clients to identify barriers to the execution of their vision and advise on ways to obtain alignment and action
• Collaborates with analytics to measure the impact of delivered solutions over time and to identify opportunities for further improvements to the program
• Monitors customer satisfaction with delivery across program lifecycle across KPIs/SLAs, and objectives, and establishes satisfaction delivery plans
• Leads delivery and contributes to refinement of the Consulting service offering and operational processes, including for:
  • Use Case & Requirements Gathering
  • Maturity Modeling Assessment
  • Agile Marketing Transformation
  • Competitive Benchmarking
  • MarTech / AdTech Strategy & Planning
  • Strat