Sr Dir - Head of Strategic Narrative & Evangelism

8x8, Inc. (NASDAQ: EGHT) believes that CX limits were meant to be shattered. We connect people and organizations through seamless communication on the industry's most integrated platform for Customer Experience—combining Contact Center, Unified Communications, and CPaaS APIs. The 8x8® Platform for CX integrates AI at every level to enable personalized customer journeys, drive operational excellence and insights, and facilitate team collaboration.

We help customer experience and IT leaders become the heartbeat of their organizations, empowering them to unlock the potential of every interaction. With one platform, one ecosystem, and one data model, you can turn every team into a customer-facing team and unify your CX to conquer the complexity. 

Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram.

Job Title: Sr. Director of Strategic Narrative and Market Differentiation
Department: Marketing
Location: Remote
Reports To: Chief Marketing Officer (CMO)

The Opportunity

The SaaS market is saturated with noise and sameness. At 8x8, we know that clear, compelling, and differentiated messaging can be the deciding factor for customers evaluating solutions. We need an experienced and visionary leader to architect and execute a world-class Strategic Narrative that drives pipeline, accelerates deals, and elevates 8x8 as the go-to CX platform.

The Sr. Director of Strategic Narrative and Market Differentiation will be responsible for crafting, implementing, and evangelizing a unified, differentiated narrative that transforms 8x8’s positioning and drives real business impact. This role demands an expert storyteller and strategic thinker who can align cross-functional teams around a common vision and ensure this narrative resonates deeply with internal and external audiences.

Responsibilities

Strategic Narrative Leadership

• Own the Narrative: Architect and own 8x8’s Strategic Narrative, aligning it with the company’s vision, brand, and GTM strategy to differentiate us in the crowded CX space.

• Collaboration Across Teams: Partner with senior leadership across Product, Sales, and Marketing to ensure the narrative aligns with business objectives and integrates seamlessly into all customer touchpoints.

• Customer-Centric Focus: Ground the narrative in a deep understanding of customer pain points, positioning 8x8 as a strategic partner that solves their most pressing challenges.

Execution & Enablement

• Pipeline Creation: Integrate the Strategic Narrative into campaigns, ABM strategies, and demand-generation efforts to increase awareness and drive pipeline growth.

• Sales Transformation: Partner with Sales and BDR leaders to embed the narrative into pitches, outbound messaging, and sales tools, ensuring alignment at every stage of the buyer’s journey.

• Marketing Integration: Collaborate with Brand and Demand Gen teams to infuse the narrative into all campaigns, ensuring consistent and persuasive storytelling across channels.

• Customer Journey Support: Identify friction points in the buyer’s journey and create narrative-driven assets (e.g., case studies, technical demos) to address and resolve them.

Evangelism & Adoption

• Internal Evangelism: Lead workshops and training programs for marketing, sales, and executive teams to ensure narrative adoption and application across functions.

• External Evangelism: Represent 8x8 as a thought leader at industry events, customer meetings, and analyst briefings, reinforcing our unique market positioning.

• Executive Alignment: Work closely with the CMO and executive leadership to ensure consiste