Senior Content Strategy & Customer Experience Manager

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Senior Content Strategy & Customer Experience Manager

We are looking for a Senior Content Strategy & Customer Experience Manager to join the Customer Segment Team within our Marketing division. In this role, the Senior Content Strategy & Customer Experience Manager will be responsible for transforming athenahealth’s Thrive Summit event from a three-day annual conference into an ongoing, year-round customer engagement and learning experience. This role will develop and execute a strategic content experience that keeps customers engaged pre-, during, and post-Thrive through a variety of channels, including webinars, podcasts, and thought leadership materials. By ensuring a seamless and impactful content strategy, the Senior Content Strategy & Customer Experience Manager will help drive customer engagement, brand affinity, and return attendance at Thrive.

Job Responsibilities

• Craft compelling narratives for key customer programs and events including Thrive Summit that align with overall marketing objectives and strengthens customer loyalty. 

• Develop and execute a year-round content strategy that extends Thrive beyond a single event, incorporating webinars, podcasts, digital content, and other learning opportunities.

• Own and drive the customer experience, ensuring all content and engagement initiatives align with broader company objectives.

• Oversee the content experience for Thrive Summit, including creation of breakout sessions and expo hall content and assist with main stage programming.

• Lead speaker recruitment, management and training for all breakout sessions and manage the creation and delivery of high-quality presentations that drive audience engagement.

• Serve as the primary point of contact for internal teams on all Thrive-related content initiatives, ensuring timely distribution of information (e.g., FAQs, experience maps, session overviews).

• Partner with the Operations team to refine content workflows, optimize event content management, and support post-event content repurposing.

• Develop and manage attendee feedback mechanisms, including surveys and post-event evaluations, to assess content effectiveness and evolving customer needs.

Typical Qualifications

• Bachelor’s degree, preferably in Marketing, Business, or related field.

• 7+ years of experience in content strategy, event management, or customer engagement within a B2B or SaaS environment.

• Experience in the healthcare, health tech or similarly regulated environment preferred.

• Ability to transform business priorities, market trends and product innovation into compelling narratives for marketing programs and events.

• Proven ability to develop and execute multi-channel content programs that drive customer engagement.

• Strong leadership and stakeholder management skills, with experience leading cross-functional teams.

• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.

• Excellent storytelling, presentation, and communication skills.

• Experience with event content platforms (e.g., Cvent), digital content distribution tools, and survey platforms

About athenahealth

Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.  

What’s unique about our locations? 
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together. 
 
Our company culture might be our best feature. 
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements pr