Brand Manager - Scott® Bath
Kimberly-ClarkAbout the role
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Brand Manager is a skilled marketer accountable for driving business planning and marketing execution for the Scott® brand Kimberly-Clark North America business. The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain. As a Brand Manager, you will focus on the consumer and put them at the center of everything you do. You will provide work direction to Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales. This role reports to the Senior Brand Manager.
In this role, you will:
Understand all levers of the P&L, be proactive in identifying marketing line-item opportunities
Build strong commercial plans to help the business grow and win with the consumer
Execute development and deployment of consumer-inspired marketing plans across traditional media, digital and retail channels
Leverage digital trends, tools, and technology to build winning marketing plans that resonate with consumers in digital channels.
Translate facts into inspiring insights
Integrate the key marketing levers including Marketing, Innovation, Digital, IME, RGM
Earn full trust from the leaders, peers, teams, and customers by always doing the right thing for the company, brand, consumer, and customer
Mobilize and inspire a cross functional team, generating commitment to achieve project goals
Consistently deliver against marketing objectives, delivering transformational results
Set stretching goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them
Provide regular coaching and support development of Senior Associate Brand Manager / Associate Brand Manager
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Bachelor’s Degree in Marketing/Business related field; MBA preferred
7+ years of prior marketing experience in brand management
High familiarity with brand development planning, innovation, and creative ideation processes
Experience developing digital marketing strategy and activation plans to deliver effective personalization
Demonstrated capability of building a strong, positive, winning, and caring team culture and
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