Senior Director Brand and Revenue Development

POSITION:  Senior Director, Brand and Revenue Development                 DEPARTMENT:  Merchandising         REPORTS TO:  Executive Vice President, Merchandising             FLSA STATUS:  Exempt           

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

Legends Global Merchandise is looking for an enthusiastic and dedicated Senior Director, Brand and Revenue Development to join our team. The Senior Director, Brand and Revenue Development role is a leadership role responsible for strategizing and executing key initiatives that support brand and revenue growth for the branded solutions/branded merchandise area of LGM.

ESSENTIAL DUTES AND RESPONSIBILITIES

The Senior Director, Brand and Revenue Development will have daily responsibilities including, without limitation, the following:

• Creating, maintaining, and evolving key business, sales, and marketing collaterals for LGM Buffalo.
• Creating and leading the strategy for all corporate partnerships/sponsorships that LGM invests in with a strong focus on realized ROI for our business.
• Collaborating with LGM’s leadership and sales team to create and actively maintain valuable go-to-market strategy and tactics that drive revenue growth directly in line with the annual goals for the business.
• Constant research and understanding of industry trends that can be leveraged by LGM’s sales and account management team.
• Coordinate internal brainstorming sessions and collaboration to develop innovative ideas and solutions that align with the end customer’s goals and objectives.
• Lead all RFPs, RFQs, RFIs, etc. for LGM Buffalo.
• Create and lead a proactive vendor management program for LGM Buffalo- identification, onboarding, and active management.
• Identify and lead customer and prospect engagement strategies with sales, account management, and customer service team.
• Serve as liaison to Legends Corporate for marketing, digital, social media, website, and branding initiatives.
• Develop, lead, and execute a phased branding cutover from ADPRO Sports to Legends Global Merchandise for LGM Buffalo.
• Superior organizational skills, multi-tasking skills, time-management skills, and attention to detail.
• Ability to attend Legends events, customer events, or business/networking events to entertain prospects and clients and develop new relationships.
• Maintain excellent communication between the sales team and key departments internally: account management, customer service, production, operations, creative, sourcing, etc.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE     

• Bachelor's Degree required
• Minimum of 4-5+ years of demonstrated leadership and business experience, preferably in the sports and entertainment industry or a corporate industry that is focused on solution selling
• Experience and comfort in developing high-level re