Head of Integrated Marketing Campaigns

Intercom is on a mission to help our customers provide incredible customer experiences online. We enable businesses to provide instant and exceptional service to their customers while maximizing the productivity, efficiency and performance of their support teams—all through our single seamless platform. 

Intercom is leading the market in AI customer service with Fin by Intercom, the most powerful AI customer service agent available, and Helpdesk by Intercom, a fully featured AI enhanced helpdesk for human support.  

Today, more than 25,000 businesses use Intercom’s platform to send millions of messages to millions of customers each month. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. 

Join us to help define and lead the AI revolution for customer service.

What's the opportunity? 

Intercom is seeking a strategic and analytical Head of Integrated Campaigns to spearhead our global marketing initiatives. This strategic role is crucial for driving Intercom's growth and expanding our market presence. As a key player in our marketing team, you will craft and execute a comprehensive demand-focused integrated campaign strategy that aligns with our business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals.

What will I be doing? 

• Strategic Campaign Leadership and Pipeline Accountability:
  • Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel.
  • Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics.
  • Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.
• Cross-Functional Team Collaboration:
  • Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns.
  • Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.
• Event Attendance and Demand-Generation Campaigns:
  • Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets.
  • Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals.
• Data-Driven Optimization:
  • Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
  • Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.
• Innovative Content and Messaging:
  • Oversee the development of creative and compelling campaign content that  resonates across segments and supports both outbound and inbound marketing efforts.
  • Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
• Market Trends and Insights:
  • Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.
• Budget Management:
  • Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.

What skills do I need? 

• Extensive Experience in Integrated Marketing Campaigns: 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth.
• Sales Alignment and Pipeline Accountability: Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations.
• ABM and Outbound Expertise: <