Sr. Marketing Manager - Web Strategy, Optimization & Experience

Interplay Learning, the leader in immersive learning for the skilled trades, now includes Industrial Training International (ITI), the global leader in specialized industrial learning solutions.

Leveraging instructor-led training, online simulations, AI, and VR, Interplay helps organizations and educational institutions upskill faster, reduce risk, and increase operational readiness. With nearly 600,000 people trained, Interplay is shaping the future of workforce development, building better careers and better lives. Visit www.interplaylearning.com to learn more.

Awards & Recognition: 

• 2024 Facilitiesnet Readers' Choice Award Winners for Software
• Forbes 2024, America's Best Startup Employers
• 2024 Fast Company Most Innovative Companies
• 2024 AHR Expo Innovation Awards Winners for Software
• Built-In, Best Midsize Places to Work In Austin 2023 & 2024

Interplay Learning Ethos:

At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

Position: Sr. Growth Marketing Manager - Web Strategy, Optimization & Digital Experience

Reporting to the Director of Demand Generation, the Senior Growth Marketing Manager will lead the vision, strategy, and execution for our company's entire web presence. In this pivotal role, you'll be the expert on all things website, driving its evolution to be a best-in-class platform for customer acquisition, engagement, and retention. You'll work cross-functionally with marketing, product, sales, and engineering teams to ensure our website effectively supports our business objectives and delivers an exceptional user experience.

Qualified candidates will need to demonstrate 3+ years experience managing a web presence/websites for B2B SaaS companies.

In addition to owning Interplay’s web presence you will also manage 1-2 direct reports.  Previous people management experience is not required, but the desire to lead is! 

Why this position:

• Meaningful, impactful work
• Mission-driven company
• Career development in a dynamic, high growth environment
• Passionate, collaborative team 
• Innovative product - EdTech, VR, AI

What You’ll Do

• Website Strategy & Roadmap: Develop and execute a comprehensive website strategy aligned with overall marketing and business goals. Define and prioritize the website roadmap, identifying key initiatives for growth, optimization, and improved user experience.
• Performance & Optimization: Own key website metrics (traffic, conversion rates, engagement, SEO rankings, etc.) and continuously analyze performance to identify areas for improvement. Lead A/B testing, personalization efforts, and conversion rate optimization (CRO) initiatives.
• Content & SEO: Collaborate with content and SEO teams to ensure the website is optimized for search engines and provides compelling, relevant content that attracts and engages our target audience. Stay up-to-date with the latest SEO trends and algorithm changes.
• User Experience (UX) & User Interface (UI): Champion the user experience on the website, ensuring intuitive navigation, clear calls to action, and a visually appealing and brand-consis