Social Media & Digital Content Manager

Company Description

We are looking for an ambitious Social Media & Digital Content Manager to join the Americas brand team at Ennismore. Based in New York or Cancun, Mexico and dual reporting to the VP of Brand Marketing for North America and the VP of Brand Marketing for LATAM & Caribbean, this is an exciting role that will focus on managing and executing the social media, editorial content strategy and day to day running of the global social channels for SLS, 21c, SLS & Park Royal.  

The role will also take responsibility for monitoring Americas hotel & F&B social media channels and website pages on our global brand.com sites to ensure all organic content outputs are adhering to global brand standards and following best practice to improve the impact of our creative content on driving growth, engagement, traffic and optimised SEO results.  

The role will develop and execute a creative social media plan for the global brand channels, create highly engaging content and be responsible for the day-to-day community management of each channel.  With rapid international regional expansion in the pipeline, the role will centrally support storytelling as well as brand campaigns, collaborations and partnerships, and new hotel openings. We’ve got lots of ambition to grow the brand and appeal to new audiences in new markets, so we want someone that is inspired to join us on that journey and can bring their social media and content passion and prowess to the team. 

Job Description

What you'll do...

• As a social media native, you’ll be almost weirdly passionate about building a creative social media plan that will increase our brand reach and positive sentiment through fun, engaging and culturally relevant content. 
• It goes without saying that you’ll manage and deliver the day-to-day calendar of activity across all central social media platforms for our brands including Instagram, Pinterest, Tik Tok, YouTube and LinkedIn.  
• We’ll need you to be on it when it comes to the community management of central channels to ensure continuous and timely positive brand engagement, keeping our followers happy 
• Have some fun exploring, testing, and learning how to use and maximise social channel features & new technologies to increase reach and engagement 
• We love data so you’ll track the performance of activity to be able to build a picture of how our organic channels support business and brand objectives and be able to make improvements where necessary 
• You’ll need to work out how to generate all the content we need – whether that’s working with our local market teams to source or commission visual assets, planning your own shoots or just getting the job done yourself with your strong photography skills 
• We’re lucky to have an in-house graphic design studio so you’ll be working with them to help you bring your ideas to life and work out how you can template some social assets so you can be self-sufficient 
• You’ll be in regular contact with all Americas properties, supporting them to ensure best practices are being followed to have successful local hotel & F&B channels. 
• Working closely with the regional e-commerce team, you’ll be regularly checking the brand.com website content for our Americas properties to ensure it is accurate, up to date and supporting positive SEO performance.  
• You’ll be the person we look to for innovative and exciting ideas about how to launch our campaigns and new openings through social media channels – we not only want it to look and feel great but also help us grow our audiences, especially in new markets. You will also support to track influencer campaigns where needed.  
• We want you to help us tell the story of our brands – we’ve got loads of unique brand standards that make people smile and our hotels look pretty nice too – help us support our brand positioning with social-first content ideas to bring these to life 

Qualifications

What we're looking for...

• You understand social media inside out and can show us your experience and some examples of work you’ve done before – we’re looking for a flair for creative content that gets results 
• You like to write – copywriting social captions and digital content should come naturally and you’re confident responding to our community directly while representing the brand 
• You’re passionate about creative visual assets and have your own ability to create strong photographic content 
• You’re naturally curious and want to challenge the status quo by bringing your own ideas to the fore – we welcome innovative ideas from all areas of the business 
• You’ve got lots of experience using social-posting programs and apps that help you manage your day-to-day work 
• You’re super organised and will be able to calmly