Senior Digital Analytics Consultant

<h3>Company Description</h3><p>At <strong>Cognizant Netcentric,</strong> we come to work every day with the mission of leveraging cutting-edge technology to create memorable digital experiences for the world’s leading brands. And we do it as a diverse, global community of over 1500+ Adobe experts collaborating across countries, cultures, languages and technologies.</p><p>We’re energized by an inclusive and responsive organizational culture that brings together the entrepreneurial spirit of a startup with the resources, growth opportunities and stability of a larger global organization. Holacracy is the cornerstone of how we work, empowering every individual with the power to make an impact within our organization. All this encourages us to learn and grow as individuals, and unite as a team to build innovative digital experiences that touch people’s lives.</p><h3>Job Description</h3><p>We are looking for a marketing technology professional with a very strong focus on digital analytics who loves to transmit his/her passion for web technologies and big data projects to clients to shape and drive their digital solutions and experiences. You are a good fit if you are a sharp mind that gathers and analyses marketing &amp; business needs and translates into efficient marketing platform solutions. Translating marketing planning and processes into workflows and required marketing tech stacks, especially covering Digital Analytics.</p><p>In your day-to-day activities you will:</p><ul><li>Consult and master projects with respect to tracking and measuring all desired on and offline touchpoints</li><li>Advocate and consult customers through the creation of Analytics, Data Management, and Customer Data Platform solutions</li><li>Translate and define technical requirements for your internal colleagues and Technology Engineers to build and implement the desired solutions such as Tag Management Systems, Data Layers, Online &amp; Offline Data Conjunction, Channel and Touchpoint Integrations, Implementation of various platforms and reporting solutions together with A/B Testings and high end personalization solutions</li><li>Establish standard data privacy compliant processes for client’s digital properties, to set up, maintain and track data for reach, performance, engagement and other behavior metrics</li><li>Project manage account analytics efforts setting company-wide best practices and processes</li><li>Manage Digital Analytics projects end to end from client handling, implementation, QA and support including trainings and ongoing customer support</li></ul><h3>Qualifications</h3><ul><li>A proven record in managing analytics and data management projects</li><li>Being able to develop strategies for data management solutions in digital marketing with a solid understanding of tracking omnichannel touchpoints</li><li>Good hands-on experience with Analytics/Digital Marketing tools and services e.g. Google Tag Manager, Google Analytics 360, Google Optimize, Google Cloud Products incl. BigQuery, Adobe Analytics, Adobe Target, Adobe Launch, Adobe Audience Manager, Tealium, Pega, Salesforce, Data Studio, Tableau, Looker.</li><li>Sound knowledge of CDP, DMP, DSP, Ad Serving landscape</li><li>Ability to multi-task and perform effectively under pressure</li><li>Excellent written and verbal communication skills in English</li></ul><p><strong>What makes us smile when we look at your profile:</strong></p><ul><li>You are able to read/write basic HTML/HTML5 /CSS/JavaScript, other front-end languages (Python, NodeJS, PHP, etc.), and ability to query large databases (SQL)</li><li>Detailed experience in Online Marketing campaign and performance management</li><li>Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow</li><li>Ability to explain architecture proposals to non-technical audiences and communicate the business value of suggested ideas &amp; plans</li><li>Solid understanding of data privacy and data governance regulations such as GDPR</li></ul><h3>Additional Information</h3><p><strong>At Cognizant Netcentric you get:</strong></p><ul><li>Centrally located office in Timpuri Noi with great fitout and standing desks</li><li>Remote/hybrid friendly environment </li><li>Flexible working hours</li><li>Apple work equipment (WFH equipment and Welcome package)</li><li>International and dynamic team</li><li>Private medical subscription</li><li>Sponsored Gym Membership (WorldClass/7Card)</li><li>Employee Assistance Program</li><li>Wellbeing Programs: Yoga, Mindfulness, etc.</li><li>Meal vouchers</li><li>Peer recognition bonus system (<a href="https://bonus.ly/">Bonus.ly</a>) - makes it easy and fun to get and give recognition to colleagues for their work and accomplishments</li><li>Referral bonus</li><li>Vacation: 22 days + 1 additional day per calendar year in the company (maximum 30 days/year)</li><li>Extended winter holidays: days off on December 24th and 31st</li><li>Paid sick days: 3 per year </li>