VP of Product Management and Marketing

Summary of Position

The Vice President of Product Management and Marketing leads the strategic development, positioning, and operational execution of Granite’s product portfolio. This role is responsible for driving the lifecycle of products and services from concept through launch, adoption, and long-term growth in the market.

 

This leader bridges product strategy, product execution, and marketing by ensuring that new offerings are effectively developed, implemented, communicated, and adopted both internally and externally. The VP will oversee product implementation and operational delivery while also leading product marketing efforts including messaging, go-to-market strategy, sales enablement, and market positioning.

 

The role requires close collaboration with Engineering, Operations, Sales, Account Management, Marketing, and Executive Leadership to ensure Granite’s products are operational and aligned with customer needs and company growth objectives.

 

Duties and Responsibilities

 

Product Management & Implementation Leadership

• Oversee the full lifecycle of products and features including planning, requirements, development, testing, rollout, adoption, and post-launch optimization.
• Establish and maintain structured processes, standards, and best practices for product releases including release schedules, deployment frameworks, rollout plans, and quality assurance protocols.
• Partner with Engineering, Product Managers, and Operations to ensure new features and services are delivered efficiently and meet customer and operational requirements.
• Drive product adoption and ensure smooth transitions from product development to operational deployment.

Product Marketing & Go-to-Market Strategy

• Lead product marketing efforts including market positioning, messaging, competitive differentiation, and value proposition development.
• Develop and execute go-to-market strategies for new products, services, and enhancements.
• Partner with Sales leadership to create sales enablement tools, product training, and marketing materials that support revenue growth.
• Work with Marketing to ensure consistent messaging across campaigns, website content, product collateral, and customer communications.
• Analyze market trends, customer feedback, and competitive landscape to guide product evolution and marketing strategy.

Cross Functional Coordination

• Ensure alignment between Engineering, Operations, Marketing, Sales, Account Management, Finance, and Legal during product launches and updates.
• Manage cross-departmental dependencies and resolve blockers that may impact product delivery or market readiness.
• Lead internal communication and change management efforts to ensure teams understand new products, capabilities, and processes'
• Ensure internal teams are equipped with the knowledge, training, and tools needed to successfully support product launches.

Team Leadership & Development

• Build and lead a high-performing team across product management, product operations, and marketing.
• Mentor and develop product managers and individual contributors across both teams.
• Establish clear responsibilities, goals, and performance metrics for team members.
• Manage resource planning including staffing needs, budget management, and external vendor relationships when necessary.

Product Strategy & Market Alignment

• Partner with executive leadership and product strategy teams to ensure the product roadmap aligns with market demand, customer needs, and Granite’s long-term growth strategy.
• Provide input into product prioritization based on market opportunity, operational feasibility, and revenue impact.
• Ensure that product launches are aligned with market readiness, sales strategies, and customer expectations.

Required Qualifications

 

• Bachelor’s degree in Engineering, Computer Science, Business, Marketing, or related field; advanced degree (MBA or technical master’s) preferred.
• 10+ years of leadership experience in product management, product marketing, or product implementation roles within telecommunications, technology, or managed services industries.
• Demonstrated success leading product launches and go-to-market initiatives for complex technology products or services.
• Strong understanding of product lifecycle management, implementation workflows, and market positioning strategies.
• Proven leadership experience managing cross-functional teams and individual contributors
• Excellent communication, ne