Senior Manager, Digital Marketing

Job Description

Zendesk is looking for a Senior Manger, Digital Marketing, Paid Search, to join the Performance Marketing team. In this role, you will lead a team of 4 to execute our paid search strategy, drive high-performing initiatives that enhance our marketing investment, and grow leads and revenue from paid search campaigns. This is an exciting opportunity for an experienced performance marketer with a proven track record of optimizing complex global campaigns for B2B audiences in a dynamic environment.

The ideal candidate will be an SEM expert, highly analytical, and enthusiastic about expanding and optimizing our paid search program while fostering a collaborative team environment.

Responsibilities:

• Lead and mentor a team in the hands-on management and optimization of search campaigns to build a best-in-class SEM program for Zendesk across various global regions.

• Strong collaboration cross functionally with teams like marketing analytics, marketing ops, etc. on performance, attribution, forecasting, target setting and achievement.

• Oversee day-to-day campaign bid management and execution tactics across multiple search engines (e.g., Google, Bing, etc.) to exceed goals and maximize return on ad spend.

• Identify opportunities to expand search efforts; e.g. drive strategy behind keyword research and expansion, ads and campaign testing, and platform testing.

• Rigorously test every aspect of paid search—keywords, ad copy, landing pages—to drive optimal performance results.

• Collaborate with team members to adjust campaigns to local contexts and maximize relevance.

• Support new product capability launches and promotions through innovative copy and messaging.

• Monitor daily/weekly/monthly/quarterly budgets and pacing to achieve key metrics, KPI goals, and ROI targets.

• Develop strategic roadmaps for the paid search program, ensuring alignment with broader marketing objectives.
   

Desired Skills and Experience:

• 8+ years of hands-on experience running paid search campaigns on major search engine platforms (AdWords & Bing) at a global company.

• Experience managing a team (preferably globally distributed), setting team goals, and having career development and coaching conversations.

• Significant tactical experience with desktop AdWords and Bing editor tools.

• Deep knowledge of search engine marketing, bidding strategies, and A/B testing.

• Proven experience in performance marketing, with a focus on understanding Return on Investment (ROI), budget pacing and management, and performance and budget forecasting.

• Strong quantitative skills and the ability to analyze data and make data-driven decisions.

• Excellent communication skills to convey results, key learnings, and areas of opportunity effectively.

• Proficiency in Excel (Pivot Tables, VLOOKUP, SUMIF formulas), Tableau, Analytics tools (GA4, Adobe, etc.), and/or other marketing tools.

• Excellent project management skills with a proven ability to meet deadlines.

• Proficiency/fluency in one or more languages is a plus: Japanese, Portuguese, Spanish, Korean, etc.

• BA/BS or equivalent experience required.

The US annualized base salary range for this position is $140,000.00-$210,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

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