Manager, Commercial Marketing

JOB SUMMARY (Added January 2025)

The Manager of Commercial Marketing is a strategic leadership role responsible for developing and executing marketing strategies that drive sales and business growth. This role oversees marketing campaigns aimed at converting potential customers into paying clients while ensuring alignment with the sales team to achieve commercial objectives.

As a key leader, the Manager establishes the overall marketing communications plan, ensuring it aligns with the company's strategy and goals. They act as a thought leader with a deep understanding of the brand, market, strategy, and communication channels, driving cohesion and consistency across domains, verticals, solutions, and client bases.

Specific responsibilities include setting strategies for events, media, public relations (PR), social platforms, thought leadership, advisory boards, partnerships, and associations. The Manager collaborates closely with cross-functional leaders to harmonize objectives, optimize resources, and drive brand awareness. By enhancing the company's reputation and reach, the Manager plays a critical role in achieving both marketing and revenue goals.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Leadership: Manages the Commercial Marketing plan and budget. Leads a cross-functional team in the execution of the corporate strategy, setting tactical plans for digital, marcom (communications and events), harmonizing the vertical plans into an over-arching plan.
• Sales Support: Supports compelling messaging, marketing, and communications that resonate for both current clients and prospective ones promoting the vison, mission, and unique value proposition of the organization.
• Communications and Digital: Develops and manages public and media relations, association, vendor, and partner relationships advancing thought leadership, industry involvement, and positioning to increase awareness and recognition across in person and digital channels.
• Go-to-market: Leading the implementation of marketing campaigns across various channels like digital marketing, content marketing, social media, trade shows, and sales enablement tools to generate leads and drive sales.
• Campaign Management:  Overseeing the planning, execution, and measurement of marketing campaigns, including budget allocation, tracking key performance indicators (KPIs), and optimizing results. 
• Customer Engagement:  Developing strategies to nurture customer relationships, increase customer retention, and promote customer loyalty.

KNOWLEDGE & REQUIREMENTS

What is expected of you and others at this level

• Digital marketing expertise in managing online campaigns across various platforms
• Market research and analysis capabilities
• Strong understanding of sales processes and customer behavior
• Analytical skills to measure campaign performance and ROI
• Excellent communication and collaboration skills to work with cross-functional teams
• Strategic thinking and ability to develop effective marketing plans 
• Develops and implements policies and procedures to achieve organizational goals
• Interacts with internal and/or external leaders, including senior management
• Persuades others into agreement in sensitive situations while maintaining positive relationships
• Travel Requirements: Domestic and/or International, up to 25%

EDUCATION & EXPERIENCE REQUIREMENTS

• Minimum years of work experience:   8 years
• Minimum level of education or education/experience:   Bachelors or equivalent work experience  in  Marketing (digital)

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the e