Director, Growth Marketing

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. 

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024) 
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• TIME 100 Most Influential Companies (2023)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

This is a founding growth role for Maven Consumer, owning the full acquisition and retention funnel from brand-to-performance, paid to organic, channel strategy to experimentation infrastructure. The role requires equal parts strategist and operator: someone who can set the strategy and roll up their sleeves to make it happen. Reporting to the General Manager, Consumer, this leader will work in close partnership with the core consumer teams and Maven's enterprise marketing and creative teams.

We're looking for someone who has built consumer growth engines from scratch, knows what DTC health looks like at scale, and can bring that playbook to a category where trust and outcomes are critical. Perhaps you’re a former founder, generalist growth hacker, or just a growth-obsessed operator who takes extreme ownership and thoughtful risks to find novel, creative growth channels that have massive impact.

As the Director of Growth, Consumer at Maven, you will:

Acquisition

• Build and own Maven Consumer's paid acquisition strategy across channels: paid social, SEM, influencer, podcast, OOH, and emerging, with a focus on CAC efficiency and quality subscribers
• Own creative strategy in partnership with brand: strong POV on what messaging and formats convert, and a track record testing into breakthrough creative
• Develop and scale an SEO/content strategy that builds durable organic traffic over time
• Own Maven's consumer web presence, partnering with Product and Design to optimize site performance, landing pages, and conversion across the funnel, working with the enterprise team to ensure continuity of performance across Maven's business lines

Conversion & Retention

• Partner with Product to optimize onboarding, activation, and in-app conversion
• Own lifecycle marketing (email, push, SMS) from strategy through execution, with a focus on engagement, habit formation, and reducing churn
• Build and run an experimentation program and create the infrastructure to learn fast and improve

Team & Performance

• Define and track the growth KPIs that matter: CAC, LTV, payback period, activation rate, retention curves
• Lead a lean, high-output growth team of FTEs, freelancers, and agency partners; hire well and develop the people you hire
• Partner with Finance on budget planning and channel-level ROI reporting
• Bring consumer health market intelligence: competitive landscape, channel trends, and regulatory considerations to the broader team

We’re looking for you to bring:

• 10+ years in growth or performance marketing, with at least 4 years in consumer health, wellness, or a DTC subscription business 
• Track record owning and scaling paid acquisition budgets from $0 to $MM annually with measurable CAC/LTV results
• Hands-on experience in paid social (Meta, TikTok), SEM, and lifecycle tooling (Braze, Iterable, or equivalent) - you can dig into