Director - Store Communications - J.Crew Factory

Our Story

J.Crew gets you dressed every day, for every occasion. 

Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting.

Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are. 

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace.

The Role + Purpose

As Director, Store Communications for J.Crew Factory, you will lead the strategy and execution of communications for our Stores organization. Your work ensures store teams and associates receive clear, timely, and actionable information to support daily operations, product launches, promotions, customer experience priorities, selling initiatives, new hire onboarding, and key business initiatives.

This role partners closely with the SVP of Factory Stores and cross-functional Home Office teams to translate business priorities into communication that stores can quickly understand and execute. You will own the communication process and channels (including Zipline), improve how information is prioritized and delivered, and balance long-term communication strategy with fast-moving day-to-day needs.

Responsibilities:

Communication Strategy 

• Lead the store communications strategy for J.Crew Factory, aligned to business priorities and store needs
• Own communication governance, including intake, prioritization, editorial calendar, publishing cadence, and approval workflows
• Serve as the final quality check for store communications, ensuring messages are clear, accurate, timely, and actionable
• Establish communication standards (tone, templates, format, and messaging best practices) to drive consistency

Day-to-Day Store Communication Execution

• Oversee daily communications to stores across operations, product launches, promotions, selling, initiatives, onboarding, and brand priorities
• Partner with key business partners to support learning and development communications tied to sales-driving initiatives and new hire onboarding
• Help ensure selling tools, onboarding resources, and store communication materials meet the needs of J.Crew Factory stores and associates
• Lead the development and communication of sales contests and recognition programs that drive associate engagement and support business priorities
• Partner with field leadership and cross-functional teams to ensure contests, recognition programs, and engagement initiatives are aligned, well-communicated, and executed effectively in stores
• Translate cross-functional information into simple, store-ready communication and tools that support execution
• Own product knowledge within store communications and ensure updates reflect current product priorities and selling focus
• Partner with Marketing to manage store directives and with Store Operations to support operational excellence
• Communicate promotional changes and product allocation updates to stores with clarity and speed
• Partner with Design and Merchandising to build helpful tools, guides, and visual assets for stores
• Lead urgent and time-sensitive communications, including escalations and high-priority updates

Training, Engagement + Recognition

• Partner with key business partners to support learning and development communications tied to sales-driving initiatives and new hire onboarding
• Help ensure selling tools, onboarding resources, and store communication materials meet the needs of J.Crew Factory stores and associates
• Lead the development and communication of sales contests and recognition programs that drive associate engagement and support business priorities
• Partner with field leadership and cross-functional teams to ensure contests, recognition programs, and engagement initiatives are aligned, well-communicated, and executed effectively in stores

Zipline + Communication Channel Ownership

• Own the day-to-day effectiveness and strategy for Zipline as the primary store communication platform
• Manage content structure, publishing best practices, and channel organization to improve store usability and adoption
• Monitor communication volume and sequencing to ensure stores receive digestible, well-prioritized information