SAP Sr. Marketing Data Analyst

We help the world run better

Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

 

YOUR FUTURE ROLE      

 

• Become data savvy and be a storyteller on the state of business to executives and key stakeholders
• Work with marketing analysts and marketing operations to refine, evolve, and build out new analytics strategies, models, reports, and executive dashboards/scorecards to provide transparency into the business performance. 

• Monitor and report on key metrics from the end-to-end funnel across marketing tactics, regions, and products. 
• Build on your pre-existing analytics technical skills, becoming a hands-on expert with tools such as MSIGHTS, Marketo, Adobe Analytics, SAP Analytics Cloud, and Excel.  
• Leverage analytics to form recommendations that help provide best-in-class digital experiences and increase conversion rates. 
• Provide guidance to marketing leaders regarding pipeline health, demand generation strategies, areas of opportunity, potential risks, and suggested actions to address challenges and optimize performance. 
• Coordinate with other reporting resources to provide data as requested to support larger initiatives. 

• Embrace a data-driven approach to turn data into insights to drive results. 
• Develop expertise in delivering performance insights across all seniority levels within Corporate Marketing. 

 

YOUR PROFILE         

 

• Data-driven results-oriented marketer. 
• Relevant work experience in field marketing, marketing strategy, or analytics. 
• Ability to work cross-functionally with Operations, Tech, Analytics, and other key teams beyond one's reporting line 
• Experience with the following analytics tools: SAP Analytics Cloud, Microsoft Excel, Adobe Analytics, and SAP BWP

• Experience with HANA and basic SQL knowledge is preferred 
• Demonstrate an understanding of data visualization best practices, knowing which visualization to apply based on the dataset, the objective, the required analysis, and the audience it relates to. 
• Understand the SAP Marketing strategy, including the end-to-end funnel process. A good baseline understanding of Interactions, MAQLs, MQLs, and SALs.  
• Demonstrate proactive behavior by undertaking training opportunities and being curious about learning often new concepts and skills. You may be asked to share examples of relevant analytics training that you have consumed in the past 12 months 

 

 

Location Requirements: Candidates can be based anywhere in the US.

 

We build breakthroughs together

 

SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an