Zone Brand Head, Allegra - US
SanofiAbout the role
Zone Brand Head, Allegra - US
Location: Morristown, NJ
About the Job
We are seeking a visionary and strategic Zone Brand Head to lead and elevate our brand across the US. This role is pivotal in shaping and executing our brand strategy, ensuring alignment with our global vision while addressing local market needs.
At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.
Main Responsibilities:
- Member of Global Allegra Leadership Team to help drive company culture, strengthen values, and assist with further alignment of the US Consumer Healthcare business with the new global Sanofi Fit-4-growth model.
- Strategic leadership and ownership for Allegra US business, the largest brand market combination within CHC, ensuring aligned Where to Play and How to Win choices based on deep consumer insight to drive sustainable sales growth and profitability, managing resource allocation to secure short- and long-term brand growth in the US.
- Strong partnering with Global Central Team (geographically dispersed) and cross-functional partners within the US organization (across levels, up to region head).
- Guide team to create integrated E2E consumer connections based on consumer journey and marketing mix analysis that connect with right consumer, at right moment, through the right channel, with the right message to drive brand growth.
- Guardian of brand equity in line with Global Brand Definition, management of in market brand fundamentals (pricing, portfolio, architecture, distribution, promotion, etc…)
- Definition of US innovation strategy to deliver the brand growth, execution and delivery of brand pipeline
- Ownership of brand’s performance: Brand Health, market share and full P&L management, forecasting, demand and inventory planning.
- Strong social and cross-cultural skills, with a demonstrated commitment to diversity, equity and inclusion
- Lead people development directly for brand team and indirectly across US Marketing team through talent acquisition, training and adoption of Sanofi marketing excellence approaches, performance management, and on-going career and succession planning
- Help accelerate transition to agile, digitally savvy marketing team to meet current and future challenges
- Performs other duties as assigned.
- Owns and manages agencies ecosystem (Top to top relationships and performance) to deliver against business objectives.
About You
- Bachelor’s degree from an accredited college or university; Masters, MBA or equivalent preferred
- 15+ years of experience
- Significant experience in brand marketing, especially in OTC or FMCG
- Proven track record across Global and large US Market leadership roles, preferably in Allergy OTC category
- Leadership – skills to envision, engage, enable, and execute
- Cooperate transversally: collaboration and influence skills up-down-across organizations and cultures/geographies
- Act for change – embrace change and innovation and initiate new & improved ways of working.
- Develop people – takes responsibility for one’s self and others in anticipation of future business needs.
- Strong interpersonal skills
Why choose us?
- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or s
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