Paid Social Senior Executive

Big ideas. Lifelong connections. One objective.  

Senior Social Media Executive  (Paid Media)

£35,000 - £40000 plus benefits

Reports to: Paid Social Media Manager

Directorate: Marketing, Fundraising & Engagement

Contract: 12 month fixed-term contract

Hours: Full time 35 hours per week  - we are open to discuss flexible working such as compressed hours

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 08 December 2024 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: Competency based Interview via Teams

Interview date: Wednesday 17 December 2024

At Cancer Research UK, we exist to beat cancer.

Cancer Research UK are looking for an experienced Social Media Senior Executive to join our in house social media team. In this pivotal role, you will support the social and marketing teams in delivering exceptional paid social media campaigns, both in-house and in collaboration with external agencies.

Social media is a key growth area for CRUK so you’ll be joining at a time when your skills and experience can have a real impact.  In this role you'll be instrumental in handling campaign briefs, optimising and reporting on campaign performance and helping to shape best practice and ways of working within the team.

In return you’ll be joining an award-winning team that deliver campaigns bringing in circa 600K for the charity as well as supporting on health campaigns which spread awareness of cancer.

You could currently be a social media executive looking to use your skills within the charity sector OR a Marketing Executive who wants to focus purely on social channels. Whatever your background, as long as you can demonstrate experience working in Paid Social and have Meta and LinkedIn experience, we would love to hear from you.

What will I be doing?

• Responsibility for the planning, set-up, delivery and analysis of Paid Social campaigns in-house and with external agencies.

• Providing regular stakeholder reports that analyse the success of paid social media activity helping to achieve key performance indicators.

• Supporting the continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and making recommendations to improve the effectiveness of future campaigns.

• Liasing with key partners and creative agencies for the production of social media assets in line with best practice.

• Monitoring and developing effective benchmarking to measure the impact of social media campaigns.

• Responsibility for the in-house testing roadmap and learnings log.

• Support with continuously improving social media processes and campaign delivery documentation.

• Creating high quality social media content (copy, imagery and video) that will appeal to our audiences

What are you looking for?

• Experience of working in Paid Social. Meta and LinkedIn experience essential; TikTok, Pinterest and Snapchat desired but not essential.

• Experience of interpreting Paid Social campaign briefs, setting up ad campaigns and the ability to suggest or implement optimisations. 

• Knowledge of how campaign tracking works, including implementation of UTMs, marketing tags and custom conversions.

• Excellent communication and relationship building skills, with the ability to work with a large number of stakeholders.

• Excellent time management and organisational skills, with the ability to juggle multiple projects simultaneously, meet deadlines and adopt a positive, can do attitude.

• Passion for social media and interest in keeping on top of social media trends and innovation.

• Willingness to take the initiative when working on projects and proactively