Product Manager II, WATCHMAN Marketing

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role:
The WATCHMAN Marketing Team is responsible for delivering marketing strategies and campaigns that drive adoption of WATCHMAN Left Atrial Appendage Closure therapy.  This team includes a dynamic group of critical thinkers focused on the WATCHMAN referring healthcare provider audience.

 

The Product Manager II is an individual contributor reporting to the WATCHMAN Direct-to-Referrer (DTR) Group Marketing Manager and partnering closely with fellow DTR Product Managers to initiate marketing activation through sales team-led initiatives, owned digital channels and advertising. 

 

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model, requiring employees to be in our local office at least three days per week. Relocation assistance is not available for this position at this time. Boston Scientific will not offer sponsorship or take over sponsorship of an employment VISA for this position at this time.

 

Your responsibilities will include:

• Activate on referrer marketing strategy via campaign pull-through that will be leveraged by the WATCHMAN Therapy Awareness team and broader Atrial Fibrillation Sales (AFS) organization 
• Oversee Therapy Awareness/sales team marketing collateral orders and operations
• Assess and guide Therapy Awareness/sales team marketing requests which may lead to revision of existing assets or creation of new. Examples include:
• Digital tools (Quick Send Messages, Referrer Insights/Next Best Action functionality or messaging, eDetail)
• Internal sales team talking points/field direction memos
• Clinical data release guidance and HCP-facing assets
• Awareness months (Afib, Stroke, etc.)
• Podcast recordings
• Partner with digital/media team ensuring strategy alignment and application to programmatic advertising, social media, website management and other digital advertising channels
• Collaborate and align with marketing team counterparts including Product Marketing for other WATCHMAN audiences (Patient and Implanter), Consumer Insights experts, Content Experience Managers, Digital Marketing Managers, Digital Enablement and Data Analytics
• Continuously measure the impact of marketing and field team initiatives, generating early learnings, and driving continuous real-time improvement across all initiatives 
• Manage marketing submissions with Legal, Regulatory and Compliance partners 
   

Required qualifications:

• Undergraduate degree (BS/BA)
• 5+ years business related experience: Medical device, pharmaceutical, and/or advertising agency 
• Strong analytical skills with an emphasis on data-driven decision making 
• Willing to travel approximately 10% annually

Preferred qualifications:

• Entrepreneurial spirit that can operate independently with minimal direction
• Ability to work effectively in a team-based environment and partner with internal/external stakeholders
• 2+ years Brand Marketing/Product Management experience, including direct-to-healthcare provider audience
   

Requisition ID: 597152

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive