Senior Manager, Brand & Activation Marketing

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

What will you be doing?

In this role, you will lead brand and activation execution for a set of products within the Measure Demand portfolio, delivering integrated programs that translate portfolio strategy into scalable, market ready activation.

You will support the development and execution of annual marketing strategies, working in close partnership with the Measure Portfolio Lead and Product Marketing to ensure alignment across industries, audiences, and geographies. Working cross-functionally, you will help scale brand and activation outputs, oversee marketing content and enablement resources, and support consistency across Circana’s global brand assets.

This position requires a hands-on approach and the ability to navigate complexity, drive decision making, and ensure alignment with Circana’s growth objectives.

Key Responsibilities:

Brand & Campaign Management

• Integrate Circana’s Measure Demand brand positioning and messaging across assigned products within the portfolio to ensure relevance, differentiation, and consistency across all touchpoints.
• Design and implement integrated marketing activation plans that drive awareness, engagement, and conversion across multiple channels (paid/owned/earned).
• Prepare regular updates, insights, and recommendations on activation performance and priorities for leadership presentations.
• Drive continuous improvement in processes, methodologies, and tools to enhance efficiency and effectiveness.

Strategic Messaging & GTM Activation Planning

• Partner closely with the Measure Portfolio Lead to translate portfolio strategy into integrated brand and activation plans aligned to commercial priorities.
• Ensure creative and consistent use of messages while providing ongoing marketing and communication direction and feedback.
• Plan and oversee execution of marketing tactics across a broad set of channels (digital, web, events, PR, etc.).
• Research and experiment with new test-and-learn opportunities and identify and share marketing best practices.
• Leverage market research, consumer insights, and competitive analysis to inform strategy and optimize performance of marketing campaigns.

Cross-Functional Partnership

• Foster alignment with all marketing subject matter experts (digital, comms, PR, events) through briefings, quarterly meetings and annual planning sessions.
• Foster strong partnerships with internal and external stakeholders to gather requirements, communicate progress, and ensure alignment with business objectives and go-to-market plans.

 Requirements

• 6+ years of strategic marketing and communications experience in a B2B environment.
• Successful track record delivering marketing programs that meet or exceed business goals.
• Excellent presentation, relationship building and communication skills.
• Expertise across diverse marketing channels and platforms.
• Positive, energetic "can-do" attitude with a bias towards action and willingness to both ask for and generously give help to colleagues.
• Must work effectively with colleagues across the organization regardless of level or role.
• Requires a willingness to be flexible and comfortable with sometimes rapidly shifting priorities and deman