Global Digital Hub Leader

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

The Global Head of Digital Hub is a high-impact leadership role focused on accelerating sales velocity, volume and yield by managing healthy pipeline generation, deal conversion, and revenue growth through SAP’s Digital Engagement Model. This leader owns the execution of global digital demand sales supporting services and orchestrates regional Digital Hub performance to drive measurable sales outcomes.

Partnering closely with sales and go-to-market teams, this role ensures digital channels, tools, and teams are aligned to support every stage of the customer buying journey—from lead to close. Operating across a matrixed structure, the leader drives consistency in execution, speed in scaling successful motions, and accountability for revenue impact.

With a segment-agnostic approach, this role ensures digital sales strategies are applied across industries and geographies, driving pipeline velocity and maximizing territory coverage. By empowering global teams to innovate and think commercially, the leader transforms how SAP reaches, engages, and converts customers—fusing technology, data, and human interaction to win more, faster.

 

Key Responsibilities:

Global Digital Hub Leadership:

• Lead global digital strategy to drive pipeline, revenue outcomes, and scalable customer engagement across Enterprise, Corporate, and Partner segments. Ensure regional hubs deliver consistent, digital-first experiences aligned to sales goals.
• Champion a flexible, segment-agnostic model that enables innovation across regions, supports diverse customer needs, and unifies digital execution.
• Act as a strategic advisor—guiding digital refinement based on evolving sales priorities, customer feedback, and frontline needs to improve deal conversion.
• Co-lead long-term digital transformation as part of CS Next Level Transformation. Define priorities, set KPIs, and track performance through regular reviews and benchmarks to drive measurable sales impact.

Driving Outcomes and Results:

• Impact SAP’s sales outcomes by aligning digital initiatives to demand generation, sales support, and stakeholder satisfaction across segments.
• Ensure segment-relevant and consistent digital engagement, supporting diverse customer needs.
• Drive continuous outcomes growth using benchmarks & data insights. Guide the strategic shift to digital models, influencing roles, locations, and modalities.  
• Deliver Board-level updates on the digital transformation strategy and its sales impact.
• Promote best practices in digital operations, driving innovation and scalable strategies across segments.

Matrix Team and Stakeholder Management:

• Set global direction for Digital business in partnership with Global Corporate Segment, LoB CROs & Regional Presidents.
• Own the success of regional Digital Hubs—cross-functional teams driving scalable, efficient customer coverage. Provide dotted-line leadership to regional hub heads, aligning with global strategy while allowing for market-specific adaptation.

Role Ownership, Deployment, and Standards:

• Define and implement digital roles across global hubs to align with business strategy, goals, and evolving needs. Adapt roles continuously to reflect trends in digital sales, customer engagement, and technology.
• Lead adoption of digital motions across all assigned business areas. Drive the Digital-First strategy by scaling immersive, low-touch, high-volume customer engagement models.
• Co-develop digital Partner strategy with Partner & Ecosystem Services leadership.

Building Effective Engagement Frameworks:

• Design and implement internal engagement frameworks across global and regional digital teams. Establish external engagement models that deepen partnershi