Overview

 

Global Travel Collection (GTC), part of Internova Travel Group, is the most influential collection of international luxury travel agencies. More than 1,500 GTC advisors are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. GTC’s combined global reach and leverage translate into value, recognition and preferential treatment for its world traveler clients.

 

 

Responsibilities

The Senior Director, Cruise Programs is responsible for leading the strategy, performance, and partner engagement of Global Travel Collection’s (GTC) preferred cruise portfolio. This role ensures that cruise partners achieve strong visibility, measurable ROI, and deep integration across GTC’s advisor network through structured marketing, education, and engagement initiatives.As a senior member of the Partner Product team, this leader collaborates cross-functionally with Internova’s contracting, marketing, engagement, and advisor success teams to maximize revenue generation through override and bonus programs, while ensuring exceptional partner satisfaction and advisor advocacy.This position requires a balance of strategic relationship management, data-driven decision-making, and hands-on collaboration to drive growth and elevate GTC’s position as a leading partner in the global luxury cruise marketplace.

Partner Relationship Management & Strategic Planning

• Serve as the primary liaison for all GTC cruise partners, managing relationships across contracting, marketing, and operational teams.
• Develop and implement annual strategic plans for cruise partners that align with GTC and Internova objectives, ensuring revenue and engagement goals are achieved.
• Present GTC’s marketing platforms, events, and engagement opportunities to suppliers, co-creating annual plans that maximize partner visibility and ROI.
• Provide regular performance reviews and business insights to partners, identifying opportunities for increased participation and incremental growth.

Contracting & Commercial Alignment

• Collaborate closely with Internova’s contracting team to negotiate and finalize annual cruise partner agreements that reflect GTC’s commercial priorities.
• Ensure GTC’s financial structures—including overrides, commission tiers, and marketing contributions—are clearly defined and tracked throughout the year.
• Maintain accurate records of all contractual deliverables and commitments across partner and internal teams.

Revenue Optimization & Program Performance

• Track, report, and analyze cruise partner override and bonus programs to ensure GTC captures all eligible revenue opportunities.
• Collaborate with Partner Marketing and Advisor Engagement teams to design initiatives that drive production into preferred programs, exclusive offerings, and cruise groups.
• Identify trends in advisor booking behaviors to develop targeted strategies that increase share of wallet for preferred partners.
• Deliver quarterly performance recaps to leadership, highlighting progress, risks, and growth opportunities.

Education, Communication & Advisor Advocacy

• Partner with the Training & Education and Advisor Success teams to strengthen cruise selling capabilities through curated educational content and experiential learning.
• Communicate timely updates to advisors regarding promotions, product changes, and policy updates to ensure transparency and adoption.
• Serve as an escalation point for high-level advisor or partner issues, collaborating with internal stakeholders to ensure quick resolution and advisor satisfaction.
• Represent GTC at key industry events and conferences to maintain visibility, strengthen relationships, and foster community engagement among advisors and suppliers.

Key Success Metrics

• Year-over-year growth in preferred cruise partner production and advisor participation.
• Increased partner engagement and investment in marketing and events.
• Achievement of annual override and incentive revenue targets.
• Improved advisor satisfaction and adoption of cruise partner programs.
• Consistent delivery of strategic, measurable outcomes aligned with GTC’s overall Partner Product goals.

 

 

Qualifications

• Bachelor’s degree in Business, Hospitality Management, or related field, or equivalent professional experience.
• Leadership experience in the travel industry, with a strong background in cruise and supplier relations.
• Proven success in contract negotiation, strategic account management, and partner marketing.
• In-depth understanding of cruise b