LN Venues, Director of Special Events Sales

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

Complete responsibility and accountability for the success of the Special Events Sales department.

WHAT THIS ROLE WILL DO

• Meet and exceed monthly, quarterly, and yearly financial goals
• Proactively solicit new business opportunities by conducting effective sales calls, make out-of-the-office sales calls and presentations to potential clients; handle special event inquiry calls; negotiate space, assist with clients catering needs through local caterer, create event proposals and conduct site inspections.
• Build/Generate new leads to increase size of potential client database from cold calls and market prospecting to include, but not limited to: conventions, corporations, DMCs, tour operators, meeting planners, associations, SMERF (Social, Military, Educational, Religious and Fraternal) groups, concierges, hotels, organizations (i.e. Chamber of Commerce, Convention Center, Convention & Visitors Bureau, etc.) etc.
• Develop a strategic and promotional plan to drive Special Event/Rental sales for the venue/region to reach/exceed annual goal. Plan to include strategic initiatives, competitive analysis, insights on new areas of opportunity, etc.
• Sales generation – maximize revenue while developing long-term relationships with clients (both local and national)
• Monitors changes in the sales / special events industry and develop strategies to improve and adjust to those changes
• Evaluate / identify potential business from new clients for both local market venues as well as Live Nations portfolio of opportunities
• Seek out and develop relationship with local industries (i.e. corporations, hotels, non-profits, etc)
• Fully integrate into CVB to capitalize on the corporate and convention business that comes to the local market
• Become involved in local and national outside organizations directly related to the hospitality industry (i.e. MPI, PCMA, ISES, HSMAI)
• Attend local trade shows, participate in sales blitzes and other off-site sales efforts
• Responsible for overall financial aspects involved in promoting and selling the venue
• Create and implement required reports on the productivity of sales by establishing revenue goals, enhancing client database, increasing check averages, managing contribution margin and exceeding goals in all categories
• Oversee and coordinate service vendors to fulfill client proposal and event needs
• File management of Caterease (Special Events software system)
• Oversee all departmental accounting paperwork
• Development, management and fulfillment of the Special Event marketing budget
• Weekly reports to the GM on corporate sales trends, bookings, sales recaps and  department productivity
• Submit