Senior Specialist, Global Retail Campaign Experience (Tommy Hilfiger)

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Team

The Global Consumer Brand Experience team is responsible for crafting immersive, multi‑sensory environments that captivate consumers and drive brand loyalty. Through Retail Concept Design, Visual Merchandising, Windows & Showrooms and Store Experience, we elevate engagement across all channels and markets with a 360° approach.

Balancing creativity with commercial strategy, we ensure global consistency with local adaptability, shaping the physical identity and consumer experience across retail, wholesale, and pop‑up environments. Together, we create compelling spaces that inspire consumers and reinforce Tommy Hilfiger as a leading lifestyle destination.

The Position

The Senior Specialist, Global Retail Campaign Experience plays a pivotal role in defining and orchestrating the global translation of marketing campaigns into physical retail store environments. This role ensures seasonal campaign assets and consumer messaging strategy are consistently expressed across retail channels, including full price, outlet and wholesale, creating a seamless end-to-end consumer journey through campaign presence.

As a bridge between global marketing and global and regional retail teams, the Senior Specialist translates campaign objectives into clear global retail frameworks and consumer journey wireframes. They provide a seasonal content directive and toolkits that regional stakeholders then adapt for their markets, while maintaining feedback loops to continuously refine future campaigns.

This position requires a strategically minded and highly organized professional who can distill complex inputs into clear, actionable direction. The Senior Specialist blends strategic insight with operational excellence to ensure campaigns are executed seamlessly and deliver impact across physical retail touchpoints worldwide.

Key Responsibilities

Global Campaign Translation and Planning

• Identify and articulate seasonal retail priorities per campaign through cross-functional collaboration, including hero products, storytelling layers, and messaging hierarchy, ensuring clarity and alignment across retail channels.
• Develop global seasonal content frameworks, roll-out calendars, and consumer journey wireframes across retail touchpoints (windows, in-store, POS, digital screens).
• Collaborate with global digital marketing to ensure consistency between physical and digital expressions of campaigns.
• Consolidate all GCBE seasonal deliverables into a single global directive for regions.

Content Management and Toolkit Development

• Define seasonal content and guideline requirements and translate these into actionable briefs for global brand and product marketing.
• Drive the development of seasonal retail campaign communication toolkits, including content sequencing, messaging priorities, and execution principles.
• Partner with the Global Consumer Brand Experience teams to ensure synergy between campaign messaging and broader retail priorities.
• Ensure timely delivery of toolkits and assets to regions, supporting accurate campaign execution across retail channels.

Global-Regional Alignment and Feedback Loops

• Act as the primary global partner for regional stakeholders on seasonal campaign content in retai