Staff Product Manager - Advertising
Warner Bros. DiscoveryAbout the role
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive Max Originals and iconic entertainment brands thrive, with HBO, HBO Max, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies, and specials for audiences of all ages. HBO Max originally launched in the United States in May 2020 and introduced a lower priced, advertising-supported tier in June 2021. It rolled out globally across Latin America and the Caribbean in 2021, followed by its first European launches in the Nordics and Spain later that year. In May 2023, Warner Bros. Discovery introduced Max, an enhanced streaming platform, in the U.S. HBO Max is currently available in 46 countries and there are plans for the continued global expansion of Max in 2024.
Your New Role...
The Staff Product Manager for WBD Global Ad Product will be responsible for driving the strategic roadmap & execution of ad formats & user experiences on Max. You will execute on the vision & strategy for the overall ad experience while broadening WBD’s portfolio of advertising products that position us as an innovative leader in the industry. You will partner with existing team members & internal stakeholders to deliver on the strategy for our ad product suite. You will have a specific focus on reimagining & refining ad inventory into consumer-friendly experiences. You will consider how to leverage scale & supply/demand to drive incremental value across ad products. Collaboration across other product managers, UX designers, engineering, research, strategy and ad sales will be critical to providing an improved ad supported experience for both streamers and advertisers. You will be focused on creating configurable ad experiences in order to meet business needs accordingly.
Your Role Accountabilities...
Responsible and accountable for the launch & evolution of standard & innovative ad formats that provide complimentary experiences for consumers and valuable inventory for advertisers, globally.
Lead product development lifecycles across the ad format & UX roadmap, prioritizing customer sentiment alongside business impact & scale.
Build a consistent, clean & configurable ad user interface within & around content.
Manage our creative intake process across global creative sales teams.
Evaluate & evolve our customer facing experiences to maintain competitive customer satisfaction ratings.
Maintain the efficiency & effectiveness of our overall ad-supported strategy, identifying new areas of opportunity for enhancement & reading out on the health of business.
Identify competitive analysis and research initiatives to keep a pulse on ad industry standards and growth opportunities.
Develop new areas of opportunities to drive value and growth goals forward and coordinate with key stakeholders to prioritize and execute the changes.
Set priorities and build shared understanding across teams to create more formal networks to coordinate and drive impact across ad product, ad sales, ad tech and ad operations.
Establish & monitor key performance indicators and data driven recommendations to improve the ad product experience.
Excel at data-driven decision making, leveraging qual & quant skills to derive insights that inform global ad product decisions.
Build a scalable, cohesive & impactful global ad product portfolio.
Comfortably communicate & present product vision to executive and senior level leadership.
Partner with peer
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