Senior Researcher - Content Consumer Insights, Sports
NetflixAbout the role
Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Like our members, we love entertainment and are big believers in the power of the consumer's voice when it comes to delivering a best-in-class content experience. The Content Consumer Insights team strives to bring that voice to as many business decisions as possible, working closely with business partners to inspire creative decision-making for our series and movies, and now Sports. This requires an unparalleled level of insight into global audiences & fandoms, evolving content tastes, landscape & cultural trends, and what motivates “must-watch” entertainment moments.
We are looking for a seasoned consumer researcher who brings expertise on sports audiences and fandoms and can lead innovative research with global impact. This role will require big-picture thinking in a fast-paced environment, the ability to connect dots across domains (especially content and product experience), and comfort owning relationships with high-level executives within the company. This is an exciting opportunity to help build Netflix's sports insights infrastructure and strategy from the ground up!
In This Role, You Will:
Develop, lead, and execute an insights program that will build a strong understanding of consumer and fan needs in sports & sports entertainment today - in order to inform a variety of business decisions across programming, content development, communications strategy, and member experience.
Drive understanding of how Sports content complements and enhances our primary TV and movie programming, and identify opportunities for growth.
Own the partner relationship with Content & Marketing executives who focus on live sports, establishing a trusted, consultative partnership.
Develop innovative approaches & establish best practices for sports research.
Socialize your research and findings throughout the company, acting as the primary voice for sports insights.
Partner closely with other CI researchers (especially UX and regional), data scientists, analysts, and strategists to identify business needs and build holistic narratives to drive the business forward.
About You
At least 7+ years of hands-on, mixed-methods research experience.
A passionate fan of sports & entertainment!
A sports audience expert with a comprehensive understanding of the industry, including trends, audience & fan behaviors, and competitive landscape.
Experience in designing, planning, executing, and socializing research projects end-to-end.
An analytical mindset; you love digging into data for hidden connections and patterns, and know how to balance analytical rigor with pragmatism and actionability.
A phenomenal communicator; strong storytelling skills with experience turning data into insights and socializing across different departments (from content/creative to data scientist to high-level executive).
An excellent collaborator; able to build strong relationships both within your team and with business partners.
Independent thinker who likes taking initiative and approaches problem-solving with an innovative mindset; you focus on long-term solutions and making an impact at scale.
Comfortable with ambiguity and thinking through multiple perspectives; stays grounded in the face of change.
A master of prioritization and time management, both the big picture and in terms of your own time.
Experience with the following is a bonus, but not required
Entertainment research experience (e.g., TV, film, streaming, short form, gaming), particularly with other types of live or interactive programming.
International research experience.
Advanced degree in research, social sciences, statistics, or related field.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $130,000-$470,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s