Senior Marketing Communications Manager

Sony Corporation of America, located in New York, NY, is the U.S. headquarters of Sony Group Corporation, based in Tokyo, Japan. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Interactive Entertainment LLC, Sony Music Entertainment, Sony Music Publishing and Sony Pictures Entertainment Inc. With some 900 million Sony devices in hands and homes worldwide today, a vast array of Sony movies, television shows and music, and the PlayStation Network, Sony creates and delivers more entertainment experiences to more people than anyone else on earth. To learn more: www.sony.com/en.
 

Position Summary:

Sony Biotechnology, located in San Jose, CA is seeking a Senior Marketing Communications Manager to join their group.

This position has the responsibility for planning and execution of the marketing communications strategy and tactics for Sony Biotechnology product portfolio.

• As a key member of Sony Biotechnology Marketing team, the position has the responsibility to lead initiatives in external communication, working with internal team and external vendors and contractors as needed. The person in this role will also be responsible for managing the budget for the Marketing communications activities – ensuring that projects are executed on-time and in-budget while ensuring alignment with branding, output quality and customer engagement goals.

This role is a hybrid role requiring 3 days in-person at the San Jose office.

Highlights of the Position:

The main responsibility will be to align with Product Marketing and Sales initiatives to understand strategic focus and structure an annual Marketing Communication plan that covers advertising and promotional activities and lead campaign/project execution for the marketing team with focus on NA and EU markets. This will include activities that span web, digital, print, educational and user forum initiatives and assets. The ideal candidate will be able to operate both strategically and tactically with urgency and enthusiasm.

In this role, the operational objective would be to -

• Meet KPIs for on-time delivery of high-quality content that is based on tactical plans while remaining within the allocated budget.

• Ensure alignment with Product strategies and Market dynamics

• Maintain cadence of reporting to understand impact of executed projects and adjust as needed to maximize customer engagement for all efforts

• Manage departmental budgets and expenses to deliver market-standard ROI 

The ideal candidate would have experience in a similar position and bring a spirit of teamwork, continuous learning and improvement, to contribute to the overall growth and success of the marketing team.

Responsibilities:

• Manage and Lead Creative development projects – Responsible for the execution of high-impact campaigns across digital, print, video, and user community marketing to meet strategic objectives for the business. Work with agencies, contractors and internal resources as needed on execution.

  • Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing/CRM leads.
  • Content Development: Lead the creation and production of high-value, customer-facing materials designed to drive thought leadership.
  • Support product marketing in developing sales enablement programs and tools.
  • Guide teams, manage multiple projects, and work effectively with all stakeholders.

• Ensure Brand alignment across projects - Maintain and evolve visual identity for the biotechnology business while staying aligned with the guidance and philosophy of the umbrella brand.

• Collaborate Cross-Functionally for effective execution of tactical plans.

  • Work closely with product marketing, and scientific affairs teams to parlay scientific concepts into engaging creatives.
  • Provide leadership and creative direction to designers, and contractors to achieve excellence.
  • Partner with Finance teams on budget and forecasting processes.
  • Collaborate with field marketing lead and web/digital lead to ensure that all activities and campaigns are aligned with respect to time, budget and resourcing.
  • Work with Legal and compliance team to ensure that the necessary processes are followed for external engagement, contracting etc., in line with governing regulations.

• Develop, and manage departmental budget for highest impact and ROI