SVP, Group Director, Business Intelligence

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

Responsible for leading and developing multi-disciplinary media analytics teams in a marketing or media agency context, developing world class analytics solutions.  Responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to new business development, and facilitating the professional growth and development of their team.

Strong experience in digital media (including integration of search and social) and traditional media, with knowledge of site side analytics an advantage.  Adept at working with all aspects of the media technology ecosystem. Ability to understand that media’s impact is enhanced by strong creative—and that it’s analytics’ role to help steer both.

Responsibilities

• Lead definition of digital media best practices internally and across the network on a global basis
• Management of the team’s scoping and staffing in conjunction with media planning teams
• Evangelization of the value of analytics within the office and across its client roster
• Evolution of the US analytics commercial offering, capabilities, and tools in conjunction with broader US analytics leadership team, including development of our business intelligence offering
• Work with client teams to develop, scope and sell client measurement and analytics frameworks
• Work with key clients to provide consulting and thought leadership on their businesses from an analytics perspective.
• Hands-on approach to ensuring data analytics projects meet client objectives, timelines and budgets
• Develop partnerships and relationships with relevant data, technology and services suppliers
• Participate in new business / business development initiatives
• Perform other duties and responsibilities as requested or required

Supervisory Responsibilities:  

• Leadership of a regional office analytics team including hiring, development, and retention.

Required Skills & Experience

• 15+ years’ experience managing a multi-disciplinary analytics team across media, creative and website clients.
• Extensive working experience with:
  • Measurement Frameworks including conversion, attention, audience and brand health measurement techniques.
  • The use and interpretation of econometric models including media mix models, digital optimization models and brand health models.
  • Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom)
  • Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution
  • Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix)
  • Audience tools (e.g., Acxiom, Comscore, MRI, Kantar, Brand Index)
  • External Reporting, Dashboard and Data visualization partners
• Successful track record of delivering value to clients and efficiencies to agencies.
• Collaborative work style that emphasizes strong relationship building with clients and peers across disciplines and offices.

Desired Skills & Experience

• Knowledge and experience with following tools preferred
• Design and evaluation of A/B, multivariate and market level tests
• Web analytics platforms e.g., Adobe Reporting, Google Analytics
• Scenario modelling and predictive analysis

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits