Manager, Audiences & Segmentation

No Relocation Assistance Offered
Job Number #173504 - New York, New York, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Role Summary

In this role the Audience & Segmentation Manager drives superior business outcomes by elevating targeting precision and maximizing advertising impact. This role is responsible for the end-to-end design and activation of audience strategies across the Colgate brand portfolio and Colgate OC Professionals. 

The selected candidate should be confident and experienced in working with large data sets and marketing technology platforms. You are expected to exhibit analytical rigor, thought leadership, and clear communication as well as be capable of optimizing current efforts and bringing new insights through a mixture of innovation and broad, creative thinking.

Responsibilities

Framework Development & Precision Targeting

• Architect & Scale: Develop, maintain, and refresh frameworks and methodologies for precision audience targeting in media across North America and Colgate Oral Pharmaceuticals (COP). Driving the brand priorities forward through data-driven audiences and ensuring cohesive customer journeys across the digital ecosystem.

• Full-Funnel Optimization: Drive optimization across all digital channels, including Programmatic (Display, OLV, CTV), Social, Omni and Search. 

• Agency Partnership: Work closely with agency counterparts to strategize, create, activate and measure all audiences in media. 

Cross-Functional Partnership & Growth

• Strategic Consulting: Partner with internal Insights, Analytics, and Brand teams to translate business goals into high-growth audience opportunities.

• Closed-Loop Learning: Collaborate with agency partners and CP MME team to activate and scale audience tests, ensuring impactful learnings are incorporated in larger audience planning and data strategy processes. 

• Global Alignment: Liaise with the Global Digital Organization, IT, and Data Governance functions to ensure North America adopts emerging marketing technologies.

Insights & Data Governance

• Actionable Analytics: Identify and communicate high-level recommendations related to audience and channel performance to influence future spend and strategy.

 

Required Qualifications:

• Bachelor’s Degree in data science, statistics, econometrics, or consumer science.

• At least 5 years of full-time experience in digital marketing and analytics.

Preferred Qualifications:

• Experience working with data platforms to build, model, activate and optimize addressable audiences across channels and partners.

• Experience and knowledge of sophisticated statistical models and methods and statistical design of experiments.

• Experience measuring, mining and generating insights from digital customer engagement data within all digital channels, including website, paid media and social media data sets.

• Experience creating a single view of the customer across all digital customer engagement channels and impression history.

• Optimization approach and expertise in channel digital media optimization as precision audience targeting models.

 

Compensation and Benefits
Salary Range $109,600.00 - $155,000.00 US