Global Brand Strategy, Petcare Bios and Equine

Role Description

• Establish global TA & brand strategy in alignment with species innovation strategy and asset growth strategies
• Lead in-line Brand Planning through the Operating Plan cycle and development of International Markets’ annual Marketing calendar
• Develop the brand marketing key initiatives to deliver in-line portfolio growth ambition, ensuring alignment of through International Commercial leadership and the International COE based on in-line brand strategy needs, develop 360 campaign briefs, select agencies, develop campaign strategy, key messages and campaign master assets. 
• Provide strategic guidance to Customer Engagement Teams to develop further campaigns assets and content creating a consistent omnichannel customer experience.
• Identify customer, pet owner and patient insight needs and recommend market research plan as part of wider TA market research for in-line brands.
• Define performance metrics for TA defense for key in-line brands (vs key competitors) in partnership with US & International teams.
• Partner with above-market global teams, such as VetOps & Global OR, Global Strategic Accounts, Strategic Pricing & Revenue Management, Zoetis Tech and Digital (ZTD), Learning and Development, Customer Engagement, Digital Platforms, COE, and guide & coordinate the development of required initiatives for key in-line brands
• Collaborate with GPM team, GMA leads, and GAT members to implement plans for creating marketing campaigns or messages that include new clinical study data for in-line brands. 
• Coordinate with GPA, VMRD, US & International teams on the development of Objection Handling guidance vs key competitors anticipating their positioning in the market, when necessary.
• Lead initiatives that contribute to the commercial success of on market products globally including prioritizing markets and customers to supply, resource, and maximize margin
• Lead post-launch global tracking studies, identify opportunities, and maximize commercial potential
• Support demand forecasting and documenting assumptions for inline key brands engaging with Strategy, Manufacturing and Commercial colleagues in key markets
• Lead Loss of Exclusivity/ Def planning OE planning for key in-line brands
• Coordinate and guide commercial activities to ensure alignment with the global brand strategy, such as Strategic Pricing, KOL activation, GSA & KA strategies, Field Force Effectiveness initiatives, Media, PR, Congresses, and Demand Forecasting and Supply.
• Lead internal communication of global portfolio brand strategy for in-line key brands
• Act as first line for GMS and Regulatory questions for inline key brands
• Ensure that the key global portfolio objectives are being achieved and results are delivered
• Maintain strong operational relationships with the global commercial leads to ensure that market knowledge is continuously being developed and up to date.
• Provide project and program management leadership through prioritizing and overseeing multiple work streams

Level of education and qualification:

• BS /BA and relevant experience required. MBA preferred.
• 10+ years of related experience and a proven record demonstrating successful branding, strategy development, and communications management.
• Excellent knowledge of commercial operations particularly of the animal health industry is desirable
• Extensive capabilities as commercial/marketing leader, ideally as Senior marketing role strategic or operationally
• P&L and operating budget management
• Strong financial analysis skills and proven ability to manage budgets and expenses.
• Experience working with cross-functional teams in developing and executing brand strategies, programs, and tactics to achieve and surpass market share and revenue targets.
• Demonstrated ability to be a team player and player/coach.
• Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.
• Ability to oversee complex, cross-functional projects that require input from many internal and external stakeholders.

Professional experience/capabilities:

• Strong analytical thinking, attention to detail, and problem-solving skills.
• Strong oral, written, and interpersonal communication skills; strong negotiation/persuasion skills.
• Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.
• Strong comput