Senior Director, Integrated Marketing

About Ancestry:

When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.

We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. 

Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.

At Ancestry, we connect everyone with their past so they can discover, preserve, and share their unique family stories. The Senior Director of Integrated Marketing Strategy plays a critical role in ensuring that Ancestry’s marketing efforts are consumer-led, strategically aligned, and deeply connected to business priorities. This role serves as the strategic architect for integrated marketing—defining and driving a unified brand and communication strategy across the consumer journey. You will partner closely with senior leaders across Brand, Media, Creative, Consumer Insights, Analytics, and Lifecycle Marketing, to ensure campaigns and initiatives are grounded in clear strategy and brought together through a cohesive, intentional approach. This role is ideal for a strategic leader who thrives at the intersection of brand, business, and consumer insight—someone who can craft clarity from complexity and guide cross-functional teams toward a shared, actionable, strategic vision.

What you will do...

Integrated Marketing & Brand Strategy

• Define and lead annual integrated marketing and communication strategies that align Ancestry’s brand, business objectives, and consumer needs.

• Establish strategic frameworks that guide audience definition, messaging, sequencing, and prioritization across initiatives.

• Translate business goals and insights into clear strategic direction for campaigns, moments, and always-on marketing efforts.

Consumer Journey Leadership

• Own the strategic vision for the end-to-end consumer journey, ensuring consistency, relevance, and impact across awareness, consideration, conversion, and retention.

• Identify key moments that matter and define the role marketing plays at each stage of the journey.

• Partner with insights and analytics teams to continuously refine journey and messaging strategies based on performance and learning.

Campaign Strategy & Integration

• Serve as the strategic lead for major integrated campaigns and promotional moments.

• Ensure alignment across teams and touchpoints by setting clear objectives, audience focus, and communication priorities.

• Guide how campaigns come together across paid, owned, and earned environments through strong strategic direction and collaboration.

Cross-Functional Leadership & Influence

• Act as a trusted strategic partner to senior leaders across media, creative, lifecycle, brand, analytics, and product marketing.

• Influence alignment across marketing and broader business teams without direct ownership of execution.

• Lead strategic planning and alignment moments that bring multiple disciplines together around shared goals.

Measurement & Strategic Evolution

• Partner with analytics and channel leaders to define success metrics and learning agendas for integrated strategies.

• Use pe