Web Content Analyst

Job Description

 

Salt Lake County…A career with a purpose in the community you love!

Salt Lake County invites you to explore our exciting career opportunities. We seek highly enthusiastic individuals to enrich our County with your experience and talent. If you enjoy working in a team environment that is committed to changing the lives of its community, please keep reading.

What it is like to work here:

At Salt Lake County our culture is woven into all aspects of our work and our employees’ lives, from the way we treat each other to the way we support the community.  To promote and foster a fun and healthy work environment, we appreciate employees through great benefits, a healthy work life balance and room to grow and develop.

Surround yourself with:

Peers who are motivated to make a difference in the lives of those we serve. We serve Salt Lake County and envision a safe and beautiful place for all to live work and have fun. Salt Lake County is about connecting people and championing our community.  Community is more than a place….its our heart and service that bring us together.

We encourage a work life balance:

Working for Salt Lake County is more than just a paycheck.  A career with /Salt Lake County includes several benefits and perks.  We support our employees with 12 Holidays, up to 24 vacation days, 12 sick days and one personal day every year. 

Additional Benefits may include:

• Retirement options for hybrid pension/401(k) or 401(k) only with a 10% contribution
• Medical coverage including a 100% county paid premium option-Dental and Vision coverage including coverage for adult designees
• Health Savings account with a county contribution up to $1200/year, Flexible Spending Account
• 100% county-paid Long-Term Disability and Short-Term Disability option
• Professional Development including professional membership fees paid
• Tuition Reimbursement

 

For Benefits information Click HERE 

 

JOB SUMMARY

 

Researches and analyzes website usage to develop UI/UX, personalization, search, and generative engine strategies for the County website. Ensures the website is compliant with Salt Lake County brand guidelines and the latest WCAG standards. Works with web authors for content, testing, personalization, and AI strategies. Develops and maintains web-author training. Designs print and digital collateral as requested, ensuring all work adheres to the Salt Lake County brand guidelines.

 

MINIMUM QUALIFICATIONS

 

Bachelor’s degree from an accredited college or university in Visual Communications or other related field and three (3) years of related experience in web analytics, UI/UX, management, design, accessibility, and branding strategies.

 

Due to the nature of this position, the successful applicant must pass a required background check through fingerprinting and enrollment in the continuous RAP Back (Record of Arrest and Prosecution Back) program in accordance with current County Human Resources policy requirements.

 

ESSENTIAL FUNCTIONS

• Uses analytics tools to provide reports to each agency identifying potential user pain points and potential enhancements to their content.
• Develops website strategies for A/B testing, personalization, and user testing.
• Evaluates upcoming web marketing strategies and ensures the website remains up to date with these strategies.
• Maintains the County search engine by checking for searches without results and making content more easily discoverable.
• Monitors the website for accessibility and branding issues, addressing them promptly as they arise.
• Ensures that user-generated content is well organized, properly named, and is removed when no longer in use.
• Collaborates with the County branding team to develop print and digital collateral in compliance with the brand book.
• Assists web authors with day-to-day web content requests, ensuring the content is displayed in an easy-to-consume manner for its intended audience and is designed according to the accessibility/branding guidelines.
• Develops and maintains training materials for web authors, incorporating best practices, accessibility standards, and branding and oversight guidelines.
• Keeps content types up to date as they are added, enhanced, or retired.
• Enforces guidelines set by the Salt Lake County Web Oversight Working Group (WOWG).
• Collaborates with developers to provide front-end QA and UAT testing, confirming applications are compliant with branding, accessibility, and WOWG guidelines.