Senior Product Marketing Manager, Data Driven Care - Tietoevry Care (m/f/d)

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 At Tietoevry Care you’ll get a chance to provide patients and end users with product offerings that help them in their life, reinventing the world for good. If that sounds interesting, please keep on reading.  

About us 

Tietoevry Care is modernizing the Nordic health and social care sector with modular, open, and interoperable software. We develop and deliver high quality software solutions and services that enable healthcare and welfare professionals to do their work even better and with higher efficiency - have more time to care. 

We are a global team of professionals working on providing products and services to different sectors from intensive care to laboratory and social care. In addition to working closely with our customers, we also have our own products that we build and develop for various fields in society. From enabling healthcare professionals to spend more valuable time with their patients to providing data for professional athletes to achieve even better results, we make all that possible. With us you can build technology for the good of society and make your mark on the health and wellbeing of people in need. 

About the role 

Tietoevry Care is the leading provider of healthcare data and analytics software and AI solutions in the Nordics and beyond. We are seeking a dynamic and experienced product marketing professional to join our team. In this newly established role, you will be responsible for driving the positioning, messaging and product marketing for our Lifecare-branded data, AI and analytics offering. You will report to the Head of Marketing and Communications, Tietoevry Care, and in matrix to the Head of Business Development, Data-driven Care.

You will work closely with our Data Driven Care business unit leaders and product management, as well as colleagues in sales, marketing and communications, to define and communicate our products’ unique value propositions and generate compelling content. You have a proven track record of creating impressive product storylines and messaging for a diverse professional audience, preferably in the health and care or similar B2B setting.  

In this role your main responsibilities will be 

Content creation and messaging: 

• Create and oversee production of marketing content, including, among other assets, customer use cases, white papers, product demos, and presentations.
• Develop messaging frameworks and sales collateral to communicate product benefits, ensuring alignment with brand tone and strategic goals. 

Planning and execution: 

• Drive product marketing planning and execution for new product launches and feature releases for Tietoevry’s Data-Driven Care portfolio.
• Develop positioning, messaging, and value propositions that differentiate our Data-Driven Care products in the care software market. 
• Collaborate with the product and sales teams to ensure alignment of product roadmap with market needs and customer feedback.