USA Educational Marketing Manager (Fully Certified USA Teachers Only)

Location: United States, 100% remote work-from-home position (You must permanently live and have the right to work in the United States to apply for this position)

Pay Rate: $25.50 USD per hour ($50,000 USD per year)

Contract: 6-month contract with an extension highly likely. Self-employed contractor. Responsible for own taxes. No benefits.

Hours of work: 37.5 hours per week

Hiring Manager: Jude Schroeder

Recruiter: Sarah Jane Dalzell

First things first! What is Twinkl? What is Twinkl’s mission?

Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children across the United States and around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

We are looking for an inspirational teacher-marketer who will thrive on the challenge of taking Twinkl USA's in-country marketing - with a focus on social media marketing, teacher ambassadors, and student/new teacher outreach - to the next level of awesomeness to ensure every single educator in the United States knows and loves Twinkl! This person will live and breathe education and the Twinkl brand, and they will confidently ideate and coordinate viral omnichannel marketing campaigns with the support of the wider marketing team.

Responsibilities & Key Performance Indicators:

You’ll be responsible for driving brand awareness across the United States. You’ll connect educators, schools, and districts across the United States with the Twinkl website and ensure they understand the USPs of Twinkl. As a direct result of your ambitious and creative marketing actions, you will increase referrals, sign-ups, and conversions.

• You’ll lead Twinkl USA’s social media, ambassador, and student/new teacher outreach strategies and create quarterly action plans and monthly campaign plans to deliver on your strategies.
• You’ll run Twinkl USA’s main educational brand channels on Facebook and Twitter.
• You’ll run Twinkl USA’s teacher ambassadors program, ensuring that every marketing team member, including yourself, has a consistent flow of influential teacher ambassadors spreading the Twinkl word - connecting the dots from their classrooms to new customers - and increasing brand awareness in the United States.
• You’ll ideate, source, and manage local brand partnerships and collaborations.
• You’ll ideate, coordinate, create, execute, track, and report on seasonal and topical social media marketing campaigns ensuring each campaign hits (and smashes!) its KPIs.
• You’ll analyze data to inform your marketing actions daily using internal and external data sources.
• You’ll confidently connect the dots from Twinkl to B2C and B2B customers through video and in-person communications.
• You’ll be responsible for delivering month-on-month and year-on-year increases in referrals, sign-ups, and conversions from your marketing actions and the actions of your team.
• You’ll lead a team of dedicated marketers, ensuring they are supported in meeting their KPIs and invested in the marketing campaigns you coordinate.
• You’ll highlight and demonstrate the benefits of Twinkl through your marketing actions and, in doing so, grow Twinkl’s market in the United States.
• You’ll join a hard-working team of United States-based Twinkl team members with additional support from Twinkl HQ in the U.K.

You’ll work closely with the following people:

• Jude Schroeder - United States Country Manager (your line manager and mentor)
• USA Marketing Team
• USA Segment Managers
• Lots of other wonderful Twinklers across the business
• Twinkl members!

This exciting, fast-paced marketing role involves strategic marketing planning and reactive work as you pivot and respond to the market's needs.

Requirements

To succeed in the role, you will have the following skillset:

• Degreed and certified K-12 teacher - minimum 2 years experience in a public school cl