Sr. Manager, Email Marketing

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading non-profit organizations have partnered with us to build and maximize the value of their customer portfolios.

Job Description

As Email Strategy Lead, you will manage the email marketing strategy and implementation for the launch of marketing campaigns for a leading financial services organization. This may include using behavioral & lifecycle insights to target cardmembers with personalized offers, promote engagement, increase redemption, and grow loyalty. 

You will be focused on setting up the email marketing strategy, cadence, personalization and dynamic content approach, customer experience flow, A/B testing, creative development, channel delivery and campaign integration.  You will also be responsible for results learning- and strategy optimization recommendations.  

This opportunity will require you to work on a long-term assignment supporting a leading financial services client and will be working on-site 3 days a week in their NYC office. You will partner with the team (including a Campaign strategy lead and an Execution lead), and work with a variety of cross-functional stakeholders and business areas including the email channel team, Salesforce Marketing Cloud build team, digital product and operations teams, and UAT to ensure end-to-end execution and a successful launch. Leading the email strategy as a critical channel to delivering launch goals, and the end-to-end customer experience requirements timelines, deliverables, approvals, issue management, and control systems for campaigns.   

Core Responsibilities: Serving as the email marketing strategist driving best-in-class customer experiences and a successful launch, the following responsibilities are key to the role: 

• Lead the email marketing plan with marketing and campaign partners  
• Partner with internal execution and channel teams on the implementation of the email marketing plan, including setting personalization and test strategies with the email channel management and UAT before launch 
• Oversee email creative development to ensure initiatives are on-strategy, on time and in budget  
• Track email campaign execution progress with the Execution Lead to ensure records are captured within the marketing workflow tool to maintain a high controls standard 
• Optimize email engagement to improve results and create meaningful touchpoints and elevate the overall customer experience based on results and best practices 
• Ensure strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are executed according to rigorous standards 
• Work across multi-functional teams, such as: 
• Product and Marketing Strategy team 
• Email Channel team and Operations  
• Agencies for creative development and execution 
• Market Information Management and channel teams to influence and coordinate targeting 
• Marketing Analytics partner to report campaign results and campaign optimization recommendations 

Qualifications

• Track record in email marketing with 5-10 years of experience required
• 5+ years of financial services experience 
• Experience with Salesforce Marketing Cloud 
• 5+ years of experience with Email Reporting and Analysis   
• Bachelor’s degree required 
• Creativity and innovation with a focus on constant improvement  
• Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus 

Additional Information

The anticipated base salary range for this position is $78,000-121,000. Salary is based on a range of factors including relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com  

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About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

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