Director, Industry Manager- CMX Media Exchange

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. 

CMX’s Leadership team is seeking an experienced Industry Manager for our General Merchandise & Consumables vertica to help build and manage a team of vertical industry professionals to lead the CMX monetization strategy for our brands. 

The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to develop scalable solutions for their clients and their teams.

They will have managed/scaled businesses and have the capability to manage and motivate a small but high-performing team. Ideal candidates will have consistent management experience as well as extensive experience selling or buying cross-network online marketing solutions such as direct response, search, branding, integrated sponsorships, and display advertising. 

Additionally, the candidate will have experience working within a matrix organization as well as experience in leading, coaching and influencing people. Candidates must have strong consultative sales skills with C-suite leaders, a collaborative and innovative spirit, and be extremely comfortable dealing with ambiguity. 

Responsibilities 

• Creates sales strategy and builds a culture of collaboration to achieve industry-wide (for example, Fast-Moving Consumer Goods (FMCG)/Health and Wellness etc.) sales targets within the annual operating plan by building plans to achieve internal annual objectives across various areas (for example, product management, platform, operations, finance, marketing, research, strategy, and sales) 

• Developing a sales strategy for the industry with a minimum sales target (for example, $30M+); finalizing revenue targets for each account along with general managers based on past trend analysis 

• Recommending broad approaches and areas of opportunities to meet the targets and long range plans to senior leadership and team: highlighting areas of concern or bottlenecks to the leadership team 

• Understanding the industry strategy across other departments (for example, marketing, eCommerce marketing, and Stores) 

• Partnering with internal and external stakeholders (for example, merchandising heads, general managers, senior partners of suppliers, agencies and marketers) to drive the business forward. 

• Builds, leads, and develops a team with a minimum team size by providing direction and guidance to associates on career development; Conducting weekly meetings, providing constructive feedback to associates to enhance skills, knowledge, brand perception, institutional knowledge, and work performance; conducting performance and career development conversations; engaging and mentoring less experienced managers and associates. 

• Oversees and is responsible for financial results in area of responsibility by building action plans to achieve annual objectives across various groups (for example, product, platform, operations, finance, marketing, research, strategy, and sales) 

• Driving a cross-team/functional workstream; tracking against key performance metrics; creating a playbook for the industry in partnership with other industry managers; crafting conference-worthy case studies that demonstrate the approach, solution provided, success story, and results achieved by the marketer. 

• Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes 

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