Director Creative Advertising

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Director, Creative Advertising will provide creative and operational support in the production of global theatrical marketing campaigns for Universal Pictures.

Essential Responsibilities:

• Creative: Support EVP in all aspects of creative campaigns
  • Print: Work with creative agencies to facilitate the creation of Key Art for 1-sheets and outdoor advertisings
    • Plan special shoots, producing with feature productions, talent reps, photographers, creative agencies, shoot producers, internal colleagues and other constituents
    • Work with print production team to design numerous outdoor media, adapting art to the varying shapes
    • Advise on all adaptations of key art for in theater, digital, static OOH, digital OOH, motion OOH, partner creative and more
• A/V: Work with creative agencies in the production of materials for global theatrical campaigns: Trailers, TV, digital advertising, radio, cross-promotion and NBCU’s Symphony campaigns
• Budget: Work with team members to keep current budget updated
  • Review PORs and flag bills that don’t align with services rendered
  • Negotiate fees with creative agencies, as needed
• Media: Manage timelines for creative to ensure media delivery schedule is met
  • Organize delivery specs and details around specific media buys
  • Experience with blockbuster campaigns, trailer launches and large media buys, a plus 
  • Knowledge of Broadcast TV standards and practices
  • Knowledge of Digital platforms – YT (skippable and non-skippable), social platforms formats and deliverables, connected TVs, website takeovers and more
• Fluency in technical aspects of production and post-production in live action, animation and VFX films
  • Manage VFX pipeline and timelines
  • Produce the process for AV trailer pipeline and print still renders
  • Manage Animation pipelines and timelines
  • Produce the process for AV trailer pipeline and print stills renders
  • Track updates of new stages of animation
  • Ideate and manage the custom animation projects that often partner with colleagues across departments
  • Knowledge of finishing formats for theatrical and digital
  • Understanding of Audio Specs (7.1 vs 5.1 vs stereo), Color Timing, Sound Mixing and Daily Management
• Finishing experience for AV and Print
  • Working knowledge of doing audio mixing and color timing for TV ads and Trailers
  • Understanding End Cards, company logos, pedigree and addressing legal and MPA concerns
  • Collaborating to handle music clearances, narration and ADR recording sessions
  • A creative and technical eye to graphics, print color finishing, print crop layouts and fine-tuned details all along the way
• Administrative: Track creative and finishing deadlines for all print and AV projects
  • Negotiate contracts with outside vendors, process POs and PO requests for all projects
  • Track MPAA and Network approvals
  • Work with A/V and Print finishing departments to review numerous versions of AV materials across digital and linear platforms, as well as Print materials across in theater, outdoor and digital media
  • Fulfill material requests from other Universal divisions, for special events (CinemaCon & Town Hall) and work presentations (roadshows & internal meetings)
• Presentation: