Growth Marketer

Where does this role fit in?

Deployteq is a highly reputable marketing automation platform. Since our establishment in 2000, we have evolved from an email service provider to an award-winning software agency with both national and international success. Our team of over 80 passionate experts is dedicated to liberating marketers from time-consuming tasks, allowing them to make a real impact. We achieve this by providing the most user-friendly and reliable omnichannel marketing automation platform in the market, supported by an in-house client services team. Our CS team develops beautiful and innovative templates, campaigns, and strategies for our clients. With Deployteq, clients maximize their marketing channels with the help of our specialists - or even go fully self-serve! It's no wonder that brands like Wehkamp, Transavia, Achmea, Zeeman, KNAB, Renault, and Wickes are part of our amazing client portfolio.

As a B2B Growth Marketer, you will play a crucial role in generating new leads and ultimately acquiring fantastic new clients. This responsibility doesn't scare you; on the contrary, it's where you can fully utilize your commercial skills. Working alongside the marketing and new business teams, you'll collaborate on campaigns to fill the pipeline with high-quality leads. As part of the New Business team, you'll take charge: spotting market opportunities and identifying the key pain points we can address for organizations. You understand how to make precise target audience selections, and your analytical thinking allows you to fine-tune your approach to maximise results from that audience

Responsibilities:

• Select target audiences for new sequence sprints.
• Identify the urgency or pain points to address for selected target audiences.
• Determine the messaging approach for reaching these target audiences.
• Create acquisition email templates in Hubspot.
• Collaborate with the marketing team to provide necessary content, competitive information, short videos, battle cards, etc.
• Create lead lists based on acquisition criteria, e.g., using LinkedIn.
• Identify strategically valuable events for sales and create hyper-targeted lead lists through networking.
• Build sequences in Hubspot with various touchpoints and/or create tasks.
• Analyze the sequences, tweak them to optimize results, and convert findings into action points.
• Design lead generation and follow-up strategies per marketing outbound initiative in collaboration with marketing.

Requirements

Just have a look below, if this sounds like you it’s definitely worth putting yourself forward:

We are looking for someone who takes responsibility, shows initiative, and has a growth mindset. You thrive in a company with an open culture and professional colleagues who are equally passionate about Deployteq. This role exists in a rapidly changing environment, so resilience is key.

Additionally, we are looking for someone who:

• Holds a minimum of a Bachelor's degree.
• Has experience with marketing software/email marketing software.
• Is available for at least 24-36 hours per week.
• Has 4+ years of experience in a similar role.
• Possesses strong communication skills in both English and Dutch

Benefits

What can we offer you?

• Excellent compensation dependent on knowledge and experience.
• Attractive secondary employment conditions such as a well-structured pension plan, wellbeing program, 25 vacation days (based on a 40-hour workweek), plus one wellbeing day and one volunteer day per year, and a company laptop.
• Flexibility regarding working from home or in the office. If you prefer to work (partially) from home, we ensure you have everything you need to do so effectively.
• Reimbursement for travel expenses and home office setup.
• Possibilities to participate in a bicycle leasing or savings plan.
• Ample opportunities for personal development, including training budgets, knowledge sessions, and in-house Deployteq training.
• Delicious coffee, fruit, and a delightful lunch.
• Regular enjoyable company outings, monthly drinks, quarterly lunches, and sports and board game evenings.
• A friendly office located in the woods of Zeist.

#LI-AM1