Social Media Strategist– Remote

Social Media Strategist– Remote 

Embark on the next step in your career journey with Direct Travel!  

As one of the fastest growing Travel Management Companies (TMC) in the world, Direct Travel is committed to reimagining what is possible for the industry, including business travel, personalized experiences, and meetings & events. Under the forward-thinking direction of our experienced leadership team, we are rapidly expanding and leveraging next-generation technologies to deliver on our vision for The Perfect Trip. This is your opportunity to grow your career and be part of a dynamic team that is setting the new standard of travel and service excellence. If you’re passionate about innovation and ready for what’s next, we’d love for you to join us! 

Direct Travel is seeking a dynamic and talented Social Media Strategist to join our Corporate Marketing team. This role will report to the Director of Content Strategy and will focus on social media management, platform engagement, social community involvement, and social partnerships, alongside general copywriting tasks. The ideal candidate is a creative self-starter with strong writing skills and a keen understanding of social media trends and best practices. 

This is a remote position, and applicants who are legally authorized to work in the US or Canada are welcome to apply. 

Expedition Expectations 

• Develop and execute engaging social media content to enhance brand awareness, drive engagement, and support marketing initiatives.
• Grow Direct Travel’s social media presence across platforms, including but not limited to LinkedIn, X, Facebook, and Instagram.
• Engage with social media communities by responding to comments, messages, and interactions in a timely and professional manner.
• Collaborate with the marketing team to create integrated social media campaigns that align with overall marketing goals and strategies.
• Establish and maintain partnerships with influencers and other brands to expand social reach and enhance brand reputation.
• Collaborate with the Marketing Writer to generate compelling copy, blog posts, and web content that supports marketing efforts and drives leads into the sales pipeline.
• Monitor social media trends, tools, and applications, and apply knowledge to enhance Direct Travel’s social media presence.
• Collaborate with the Sr. Marketing Analytics Manager to analyze social media performance metrics and optimize content to improve engagement.
• Support the development of marketing materials as needed, such as whitepapers, case studies, and thought leadership articles.
• Work with the content team to audit, refine, and revise existing content to ensure consistency with the brand voice and positioning.
• Maintain high copywriting standards, ensuring all content is proofread for grammar, clarity, and accuracy.
• Participate in brainstorming sessions and contribute creative ideas for content creation and marketing strategies.
• Stay updated on industry trends and emerging social media platforms to keep Direct Travel ahead of the curve.

Passport to Success 

• Degree in English, Communications, Marketing, or a related discipline OR a portfolio demonstrating extensive professional social media experience
• Minimum 3 years of professional experience in social media management and content creation, with writing samples available upon request
• Excellent editing and proofreading skills
• Ability to work from home
• Proficiency in social media management tools and analytics platforms