Digital Product Manager, Digital Experience Platform

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

As the Digital Product Manager, you will act as the critical liaison between the Global Field Marketing leaders and the Digital Experience team. Your role will focus on building relationships, gathering and prioritizing requirements from regional field marketing teams, and ensuring seamless communication about the Digital Experience team’s roadmap, launches, and progress. You will also deliver analytical insights on the performance of global regional sites, enabling data-driven decision-making and continuous improvement. 

This role is a blend of strategic and tactical responsibilities, requiring both operational rigor and forward-thinking collaboration to ensure alignment between the Digital Experience team’s roadmap and field marketing needs.

Responsibilities 

• Act as the primary point of contact between Global Field Marketing teams and the Digital Experience team, fostering strong relationships and effective communication. 

• Gather and document requirements from regional field marketing teams (AMS, EMEA, APAC) and prioritize them for Digital Experience product managers. 

• Communicate the Digital Experience roadmap, launches, and progress to Global Field Marketing teams, ensuring transparency and alignment. 

• Analyze and share performance insights from global regional sites using tools like Adobe Analytics, Tableau, and PowerBI. 

• Build executive-level presentations to share progress, insights, and strategies with key stakeholders. 

• Set up and manage operational processes, including meeting cadences, presentations, and reporting, to streamline collaboration and decision-making. 

• Advocate for field marketing requirements within the Digital Experience team to ensure their inclusion in future roadmaps. 

• Support the development of strategies that enhance field marketing satisfaction and improve the performance of global regional sites. 

• Demonstrate a general understanding of demand generation, lead flow, and tools like Marketo to bridge Digital Experience initiatives with marketing outcomes. 

• Provide insights and collaborate with teams focused on executive marketing, partner marketing, and industry-specific strategies to ensure alignment and support for field marketing initiatives. 

Qualifications

To be successful in this role you have:

• 8+ years of experience in product management, marketing operations, or a related field. 

• A strong understanding of field marketing and global business operations. 

• General understanding of demand generation, lead flow processes, and tools such as Marketo. 

• Exceptional communication and relationship-building skills, with the ability to influence and engage with executives and cross-functional teams. 

• Experience working in a global context, managing diverse regional needs across AMS, EMEA, and APAC. 

• Proficiency in tools such as the ServiceNow platform, Adobe Analytics, Tableau, and PowerBI. 

• Strong operational skills, with experience in setting up processes, managing cadences, and building executive-level presentations. 

• Familiarity with Agile methodologies; PMP certification is a plus. 

• Experience in executive marketing, partner marketing, and/or industry-specific strategies. 

• A strategic mindset with the ability to align roadmaps with broader organizational goals while ensuring tactical excellence. 

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work.