CRM & Data Manager (experienced level professional)

CRM & Data Manager (experienced level professional)

Michelin is hiring!

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THIS OPEN POSITION IS LOCATED ONLY AT THE FOLLOWING

LOCATIONS: Michelin North America HQ

THE “ADDITIONAL LOCATIONS” SHOWN AT THE RIGHT

INDICATE WHERE THIS JOB POSTING IS VISIBLE, NOT WHERE THE POSITION IS LOCATED

Michelin is hiring! We are looking for a top candidate with a passion for CRM & Data to be a part of our Marketing team.

THE OPPORTUNITY

The CRM & Data Manager will play a key role in driving the marketing strategy and helping to lead the evolution of how Michelin engages with our consumers over time. This person will lead all aspects of the roadmap, platforms and data needs to create a personalized, data-driven, seamless, premium, innovative full funnel experience to assist with consumer retention, advocacy and to drive sales growth.

Our headquarters is in Greenville, SC, conveniently located within driving distance to east coast beaches, the Blue Ridge Mountains and large cities like Atlanta and Charlotte. The mild climate, charming downtown, and impressive culinary scene are just a few of the perks of living here.

WHAT YOU WILL DO

Strategy

Lead the B2C CRM and data strategy in the US and Canada (Michelin and BF Goodrich brands) using consumer insights, current landscape and business needs.

Coordinate with our teams globally, using benchmarks and adapting to the North American ecosystem.

Analyze North American consumer behaviors and measure their impact on business outcomes to update tactics.

Identify new, innovative and cost-efficient communication channels with consumers.

Monitor direct competitors of the company and provide a competitive landscape to the stakeholders.

Monitor CRM and data trends to en.sure our leadership with innovative tools and methods of communication

Partner with our Dealer CRM manager to leverage CRM strategy and activation with our dealers.

Serve as the privacy expert working with the legal department to identify areas to expand our data gathering while respecting USA and Canadian law.

Adopt new trends & strategies to expand the consumer base such as upselling and cross-selling.

In collaboration with the data audience manager, drive innovation through segmentation and personalization strategies.

Define a compelling consumer value proposition, engaging consumers and contributing to strong brand engagement, using our own and partners’ assets.

Adjust the consumer segmentation and design personalized experiences and data-driven activations. Collaborate with the omnichannel activations managers in their day-today execution while they implement and deploy consumer animation plan.

Design the calendar of development and implementation of data-driven consumer experiences and activations to support the key priorities across the channels for efficiency and consistency.

Performance

Identify targets and critical metrics for each brand and business line, monitor the performance, and make recommendations on how to attain the results desired.

Foster a disciplined A/B testing approach and effective campaign measurement methodology, including design and management of control groups.

Run effective CRM promotional activities to optimize sales growth, increase share of garage with cross-selling, and improve consumer retention, identify the most efficient consumer interaction approaches & prioritize them accordingly.

Establish ways to offer a more cohesive experience for the consumer among the different interactions with brands and business lines.

Lead and manage the health and care of the consumer database.

Proactively find opportunities to improve data quality.

Create new or update existing automated consumer journeys; champion these initiatives with stakeholders.

Deliver reports and analysis on program performance; optimize campaigns based on results.

Define the return on investment business model of our CRM and data initiatives.

Forecast and manage the CRM budget ensuring profitable consumer relationships.

WHAT YOU WILL BRING

• Minimum of 7 years of related professional work experience required including experience with CRM / Data and marketing automation tools; Salesforce Sales Cloud & Marketing Cloud preferred.
• Expertise in marketing automation and sales CRM platforms; Salesforce CRM preferred
• Demonstrated experience in converting the consumer consideration process into a personalized journey to effectively drive them through the marketing funnel
• Highly skilled at data segmentation and campaign test setup and impl