Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Clinical Solutions Marketing Manager will be primarily responsible for supporting the customer solution strategy for Vascular Access Management (VAM) and the associated technology platform. This role will focus on upstream marketing activities including product roadmap development, business model innovation (e.g., SaaS, new contracting models), as well as downstream customer nurturing and development. The role supports the broader Medication Delivery Solutions (MDS) portfolio and collaborates with senior product managers to achieve key marketing functional goals.

Key Responsibilities:

• Lead upstream marketing efforts for the VAM solution, including product development strategy, roadmap evolution, and market opportunity assessments.

• Explore and test innovative business models such as Software as a Service (SaaS) and alternative contracting strategies.

• Support the execution of marketing plans for customer solutions and supporting tactics of overall MDS marketing plans.

• Collaborate cross-functionally with R&D, Clinical Affairs, Regulatory, Sales, Finance, and Supply Chain to ensure alignment and execution of strategic initiatives.

• Monitor market trends, customer needs, and competitive landscape to inform product and solution strategy.

• Assist in the development and management VAM digital footprint inclusive of omnichannel campaigns and website.

• Support commercial execution including customer training, marketing campaigns, and sales enablement.

• Create a customer nurturing strategy to build strong VAM champions, drive customer testimonials, evidence, generation and ambassador program.

Minimum Qualifications:

• Bachelor’s degree required (Marketing, Healthcare, Technology or related field preferred).

• Minimum 4 years of marketing experience required within the technology or medical device field preferred

• Strong foundational knowledge of marketing principles including upstream marketing and product lifecycle management required

• Proven ability to influence cross-functional teams and senior stakeholders required

• Excellent communication, organizational, and project management skills required

• Willingness to travel 30-40% of the time.

Additional Qualifications:

• Experience in digital marketing and/or software-based solutions preferred

• Familiarity with Salesforce or similar CRM platforms preferred

• Experience with product commercialization and go-to-market strategies for digital health or SaaS offerings preferred

• Demonstrated understanding of clinical and economic drivers in hospital purchasing decisions preferred

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefi