Marketing Coordinator, Acquisition Marketing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

This is a hybrid role requiring working from the office at least 2 days a week. Candidates must reside with driving distance of a CVS Health hub.

The Marketing Operations Coordinator is responsible for supporting all Medicare Advantage (MA) Acquisition campaign operations, including Annual Enrollment Period (AEP) and year-long campaign activities.

The Marketing Coordinator role is focused on the operational tasks necessary to ensure flawless execution of our acquisition marketing campaigns.  The right candidate will have strong attention to detail, and the ability to function in a highly matrixed environment. This individual will demonstrate a keen interest in understanding the role of their cross functional colleagues and engage seamlessly with their peers across roles in the Medicare Marketing organization.

The Marketing Coordinator will work with the campaign leads for our specialized D-SNP and C-SNP MA products and will also coordinate with other MA acquisition initiatives.

Key responsibilities include:

• Marketing calendar development and maintenance.
• Manage campaign execution related deliverables, working within Aetna’s project management system to ensure proper tracking and completion of tasks.

• Ownership of building and maintaining creative source-of-truth documents that are used to validate each piece for accuracy.

• Responsible for reviewing creative and copy (printed and digital) for accuracy before submission to the marketing review team.

• Run ongoing data and dashboard reports for executive reporting.
• Communicate obstacles and improvement opportunities.
• Assist with the development of team presentations such as reporting decks and playbooks.
• Help lead competitive research projects used to inform marketing strategy.
• Partner with Campaign Operations and channel partners to request creative tracking codes.
• Other responsibilities as assigned.

Required Qualifications

• 1-2 years of experience supporting Marketing
• Ability to work in a cross functional, highly matrixed organization
• Ability to work on multiple tasks simultaneously
• Proficient in Microsoft Word, Excel, and PowerPoint

Preferred Qualifications

• Motivated self-starter, process-oriented with high attention to detail.
• Flexibility to accommodate multiple projects with competing priorities.
• Demonstrated ability to collaborate with cross-functional teams across multiple disciplines.
• Aptitude for finding creative solutions to meet our business challenges.
• Ability to manage feedback from multiple stakeholders and adjust accordingly.
• Strong multitasking, project management, communication, collaboration, and relationship development skills.
• Ability to work in fast-paced team environment.

Education

• AA or BA in Marketing/Communications, Project Management, Business Management, or equivalent experience.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$46,988.00 - $122,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including match