Regional Sales Manager

POSITION: Regional Sales Manager, East Coast

DEPARTMENT: Commercial Sales

LOCATION: Remote in Eastern USA, with 50% Travel

RERPORTS TO: USA Sales Director

WHO WE ARE:

Imagine playing a role in a company that saves people's lives. At Mustang Survival, you can. The Mustang Survival brand represents leading edge extreme environmental protection for elite users including special operators, coast guard, fighter jet pilots, fishermen, sailors, paddlers, and even NASA astronauts. Our mission is bold, "Protecting Life on The Water", and requires courageous leaders. If you want a career that is challenging, energizing, and rewarding, come join us to push the boundaries of survival technology to deliver the ultimate user experience on the water through inspired technical solutions. 

POSITION OVERVIEW:

We are looking for a sales professional to join our Mustang Survival team as a Regional Sales Manager. The role is responsible for driving revenue growth and market expansion across the region. This individual will act as a business owner for the territory, providing strategic direction, managing sales agencies, managing key account relations and developing tailored plans to achieve business objectives. The role also includes a strong emphasis on reporting, market analysis, and the effective allocation of marketing resources. Success in this position requires exceptional collaboration, strategic planning, and a results-driven approach to managing relationships and achieving sales targets.

 Key Responsibilities

 1. Strategic Leadership and Sales Agency Collaboration

• Lead and manage regional sales agencies, ensuring alignment with Mustang Survival’s corporate strategy and support of our dealer network.
• Collaborate closely with sales agencies to identify market opportunities, co-develop growth strategies, and implement tactical plans to drive success.
• Act as a strategic partner, providing agencies with guidance, training, and support to ensure they have the tools and knowledge to excel in their roles.
• Conduct regular performance evaluations of agencies, offering actionable feedback and addressing areas for improvement.

2. Drive Strategic Growth Initiatives

• Build and maintain a sales pipeline, ensuring consistent opportunities for revenue growth and sustainability.
• Execute growth strategies that align with corporate goals while addressing unique market characteristics and customer needs.
• Monitor and analyze account-level performance, making data-driven decisions to optimize results and deliver on strategic objectives.

 3. Key Account Development and Growth

• Build and maintain meaningful relationships with the Top 20 accounts in the region.
• Create tailored key account growth plans that maximize revenue and market share.

 4. Regional Account Plan (RAP) Execution

• Develop and implement a comprehensive RAP (Regional Account Plan) to allocate marketing expenditure effectively, supporting and growing the market. Ensure that marketing dollars are strategically invested to deliver measurable outcomes, including increased product pull-through, account growth, and market expansion.
• Execute regional events to increase brand awareness and drive sales in the region. This may include operating the Mustang Survival Truck and assets in the territory.

 5. Reporting and Financial Accountability

• Maintain rigorous reporting practices, including a weekly pipeline report that tracks sales activities, opportunities, and performance against targets.
• Forecast and report on territory performance, including revenue, budget alignment, and margin goals.
• Prepare regular updates for the USA Sales Director, ensuring transparency and acco