Senior US Video Strategy & Go-To-Market, US Video Strategy & GTM (VSGTM)

THE POSITION
Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Thursday Night Football, Twitch, and FireTV Channels, as well as on third-party publishers via Amazon Publisher Direct.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.

We seek a seasoned contributor to join the Amazon Ads team as Sr. US Video Strategy and GTM (VSGTM). This role will report directly to the Head of US Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. He/she will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.


Key job responsibilities
• Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM
• Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Analyze and recommend trade-offs between price, volume and yield-generating strategies
• Work directly with US Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on education, enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Video Sales GTM narratives, presentations and other materials
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution

A day in the life
The ideal candidate will possess a revenue growth and strategic background within video and STV that enables them to drive a comprehensive go-to-market strategy for Amazon’s video advertising approach. This role will partner cross-functionally across leaders within Amazon’s video properties, and work closely with Sales to drive revenue growth in this segment.

Basic Qualifications

- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- 5+ years of experience in advertising sales strategy, digital media strategy or GTM at a media & entertainment company

Preferred Qualifications

- Experience interpreting data and making business recommendations
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience working and communicating with multiple stakeholders and cross functional teams, including: Product leaders, Sales, Account Management, Finance and Marketing

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