Director, Content Strategy

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

• Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

• Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

• PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Job Purpose

The Director of Content Strategy will lead brand storytelling and extend thought leadership across multiple owned channels including blog, podcast, case studies, and organic social media. This role will play a pivotal part in elevating our voice in the education space, engaging our educator community, and supporting brand and business growth. 

You’ll lead a content team, collaborating with cross-functional partners across the marketing organization, product, research, sales and success, and bringing a strategic mindset to editorial planning, content development, and performance measurement. 

Responsibilities

Strategic Leadership 

• Develop and own a comprehensive, cross-channel content strategy aligned with brand, marketing, and business goals. 

• Define and maintain brand-aligned thought leadership pillars that guide storytelling across all platforms and ensure consistency of voice, themes, and messaging. 

• Create and manage a content calendar across blog, podcast, case studies, organic social media, and thought leadership opportunities. 

• Guide strategy for social media channels and online educator community. 

• Use audience insights, sales priorities, research, SEO data, and industry trends to guide content planning and refinement. 

Thought Leadership Development 

• Define and execute a strategy to position internal subject matter experts and leadership as trusted voices in the education space. 

• Partner with teams across Marketing and Product to identify amplification and publishing opportunities—including blog posts, case studies, social campaigns, and media features. 

• Ghostwrite or edit key pieces in collaboration with internal thought leaders and educator partners to amplify their expertise and insights over owned channels. 

• Collaborate with internal comms team and Talent to ensure alignment across brand reputation efforts. 

Content Execution & Oversight 

• Establish updated blog strategy in partnership with Digital Marketing team, leading ideation, content creation, contributor management, and publishing cadence.