Senior Digital & Campaign Manager

Company Description

MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.

Job Description

Senior Campaign Manager 

Location: Tysons Corner, VA 

About the Role 

Strategy is seeking an energetic Senior Campaign Manager to drive the management and execution of our integrated campaign efforts. In this role, you will be an individual contributor responsible for developing, managing, and executing multi-channel integrated campaigns that span digital, social, traditional outbound channels, and events to increase brand awareness, generate qualified leads, and drive sales pipeline growth. 

We are seeking a highly motivated marketing professional who thrives in a fast-paced work environment. As a key player within the marketing team, you will collaborate with web, product, sales, content, and event teams to create and optimize campaigns. The ideal candidate will be data-driven with a deep understanding of digital marketing channels, overall campaign creation and management, event management and logistics, and performance analytics. 

Key Responsibilities 

• Campaign Planning and Execution: Manage and lead the planning, execution, and optimization of integrated marketing campaigns across all online and offline channels, including email marketing, webinar marketing, and events. Ensure campaigns align with overall marketing goals and effectively target key audiences. 

• Campaign Strategy & Planning: Develop and implement comprehensive integrated campaigns that drive demand and lead generation to support sales pipeline growth. Work cross-functionally to ensure campaigns are aligned with product marketing, sales, and event priorities. 

• Lead Nurturing & Conversion: Design and execute lead nurturing programs, leveraging email, webinars, content syndication, retargeting strategies, and event follow-ups to move leads through the funnel and convert them into sales-qualified opportunities. 

• Performance Analytics & Reporting: Use analytics tools like Google Analytics, Marketo, Strategy, and Salesforce to measure campaign and event performance, track KPIs, and provide insights to optimize future campaigns and events. Present data-driven recommendations to stakeholders. 

• A/B Testing & Optimization: Collaborate with web team, marketing operations, and event teams to conduct ongoing A/B tests on landing pages, email campaigns, and event promotions to improve conversion rates. Implement conversion rate optimization (CRO) strategies to maximize campaign and event ROI. 

• Collaboration & Coordination: Work closely with product marketing, design, content, web, field marketing, event teams, sales, and external agencies to coordinate and execute campaigns and events that align with broader go-to-market initiatives. 

• Social Media & Content Strategy: Collaborate with content, video, social media, and event teams to create engaging, relevant content that supports integrated campaigns and drives digital and event engagement. Ensure all content is aligned with campaign and event objectives and messaging. 

• Budget Management: Manage campaign and event budgets, ensuring resources are allocated effectively across channels and events to maximize return on investment. 

• Vendor Management: Serve as the primary point of contact with external agencies, event vendors,