Position is Remote (USA or Canada)

No agencies please

About Maximus

Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

About The Role

We’re looking for a Lifecycle Marketing Manager who can take a solid foundation in Braze and turn it into a best-in-class messaging operation. This is a individual contributor role responsible for every email and SMS a Maximus client receives, from the first welcome message through ongoing protocol communications, re-engagement campaigns, and everything in between. You’ll own the full messaging lifecycle: broadcast marketing, behavior-triggered automations, transactional notifications, and operational communications tied to prescriptions, labs, refills, and protocol changes. You report to the Head of Digital Experience/CRO and serve as the in-house authority on how Braze should be architected, segmented, and optimized to drive both acquisition and retention. Your mission: make every message Maximus sends timely, relevant, and measurably impactful.

What you will own (Key Responsibilities)

Braze Platform Ownership & Architecture

• Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene

• Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment

• Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging

• Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping

• Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization

• Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge

Broadcast Marketing Communications

• Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives

• Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency

• Build and optimize prospect nurture sequences that convert leads into clients

• Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)

• A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics

Client Lifecycle & Transactional Communications

• Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications

• Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value

• Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers

• Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement

• Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience

Segmentation & Personalization

• Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol

• Use Liquid logic and dynamic content to personalize messaging at scale across all channels

• Champion suppression logic and frequency capping to protect client experience and deliverability

• Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, r