Digital Marketing Coordinator

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

 

About The Role

We are looking for an individual contributor on the Digital Marketing Services team. They will be focused on managing their book of business exceptionally well and trying to improve campaign cost and quality wherever possible.

 

What You Will Do

• Effectively manage a book of business of 200+ accounts. Ensure that all of the accounts are pacing correctly toward the impressions quoted on their contract and communicate performance with the sales team.
• Execute on well defined problems/opportunities pertaining to campaign management.
• Responsible for understanding each individual campaign goals and properly setting expectations and helping to define the digital strategy to achieve those campaign goals.
• Work with the sales team to fulfill requests from partners, thinking on a per campaign basis.
  • Build and maintain excellent relationships with partners & our internal sales team.
• Ability to provide entry level campaign analysis.
  • Dig  into campaign performance data to surface upsell opportunities for Sales.

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Work with members of the Digital Marketing Services team to begin to understand our users, our partners, the industry, and our direct sales organization
• Shadow team members to learn more about how we collaborate with other areas of the business and how your role fits with external stakeholders and teams
• Learn the basics of Salesforce and understand how the Digital Marketing Services team uses it for workflow management
• Learn how to build, manage and maintain digital ad campaigns across various platforms (Google Ads, Microsoft, Meta, TikTok, LinkedIn, etc.)

Within 3 Months:

• Gain a deep understanding of our sales organization and how Digital Marketing Services works with the Partnerships Management team
• Begin independently setting up and managing digital marketing campaigns for our partners
• Develop an understanding of how to use insights from ad performance to drive campaign optimizations
• Perform self-directed research to stay up-to-date on industry standards and identify new marketing channels and strategies 

Within 6 Months:

• Start to identify ways we can improve our digital marketing efforts and work with other members of the team to implement change
• Become obsessed with driving value for our partners—test different ad creatives, work with analysts to automate processes, optimize spend
• Create reports and dashboards to help partners see how their campaigns are performing, communicating key takeaways and areas for focus 

Within 12 Months:

• You will have a deep knowledge of our product, company, and sales organization
• You will be an expert on digital marketing for colleges and K-12 schools
• You will be held accountable for driving value for our partners through digital marketing

 

What We Are Looking For

• Bachelor’s degree 
• Experience with Google Ads and Meta Ads Manager (other ad platform experience is a plus)
• Familiarity with Google Analytics or a similar platform
• Experience working with and managing a large number of partners (50+) is a plus
• Passion for learning new things
• Proven track record of getting things done
• A “whatever it takes” approach to your work

Compensation 

Our national target base salary range is $53,850-$67,300, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing